Senior Social Media

Hybrid Agency : Red Agency Job Description Summary : This is an exciting hybrid role where you will work within the Brisbane agency team, as well as the specialist Social and Content team on key accounts. You will work closely with leadership to deliver the best quality work across client program development, implementation, and reporting, meeting and exceeding campaign KPIs and making a positive contribution to identifying and securing new business for the agency. The Senior Social Media & Content Manager applies knowledge and skills to demonstrate autonomy, well-developed judgement, adaptability, and responsibility to manage client activities and the junior team that implements them. You will be responsible for producing different kinds of social media marketing content, monitoring its success, producing monthly reporting, and implementing insights and learnings into ongoing content development. The role will provide you the opportunity to work across a variety of local and national brands and creative, integrated briefs across the agency. As a Senior Social Media & Content Manager, you will have end-to-end responsibility for all Brisbane social clients, while working closely with the National social and content team for production assistance as required, for larger shoot days or more complex editing requirements. You will require strong project management skills in order to build and maintain client relationships, manage workflow, drive creative outputs, meet deadlines, and deliver and exceed set KPIs, while helping to upskill junior members of staff. You will be tasked with preparing and executing (or overseeing the development of) content calendars for our clients' social media channels involving writing, production, and editing, preparing creative briefs, applying paid approaches, as well as identifying and sourcing influencers. You'll need to have excellent face-to-face communication skills and feel comfortable operating with a large degree of autonomy to ensure work is delivered to a high-quality standard. The ideal candidate will be used to working autonomously to produce content quickly to maximise opportunities that pop up in the social zeitgeist. You will also manage the promotion of content through paid means including Facebook, Instagram, LinkedIn, and TikTok. This position will work closely with the Brisbane Managing Partner, Executive Director of Social and Content, and the Client Services Director in Brisbane to drive excellence in social and content and optimal client health – and requires accountability for personal and team outputs and outcomes. Job Description : Knowledge Requirements This position requires specific and integrated knowledge of: Creative thinkingCommunication/Relationship managementOrganisational/Time management skillsDeep understanding of online technologies and the social media landscapeDeep understanding of editing tools ideally Premier Pro or similarKnowledge and 'know how' of basic social media production equipment like camera, microphone, tripod, and lighting Skills Manage junior teams allocated to clientsPlan and write more complex textsPresent more complex presentations and content calendarsHandle more complex negotiationsManage more complex client engagementsDemonstrate more complex creativity, production, and editingManage all facets of social media activity (production, organic, and paid)Develop high-quality audience insightsDevelop complex content calendarsLook for and make a small contribution to business development activitiesManage allocated budgets ensuring client profitability Personal Application Demonstrate initiative and proactivity at all timesUse verbal and non-verbal communication for workplace negotiationHelp plan and manage team effectivenessClearly outline more complex problems and suggest solutionsProactively identify areas for self-development and improvement for other team membersPromote teamwork and integrationSupervise the use of technology and review the performance of others Areas of Responsibility Tasks include: Content Creation Creation of content ideasCreation and planning of content schedulesSource content and write copy as requiredMaintain editorial content on specified projects, ensuring a suitable level of quality and frequencyPublish content through various channels such as Facebook, Twitter, Instagram, LinkedInParticipate in creative brief processesBrief and supervise 3rd party suppliers such as seeding agencies, content providers, influencers, media agencies, and production agencies Social Strategy and Community Management Liaise between the online community on behalf of our clients (although daily community management is likely to be handled by the Client or a junior member of staff)Build and maintain a relationship with influencers and content creatorsOnline marketing through social networking channels – particularly creating, scheduling, and optimising Facebook adsAgile optimisation of content schedules to ensure learnings are fed back into their ongoing development and maximum value to both client and community is achievedMaintain activity reports and monitor campaign effectiveness – using buzz monitoring tools, Google Analytics, Facebook Insights, Meltwater, and similar toolsRecognise and analyse issues or opportunities for our clients in social media – and react to them in collaboration with the team Relationship Building Liaise directly with clients building strong client relationshipsEnsure a high level of client serviceBuild and nurture relationships with other areas of the business and offices so as to work collaboratively to deliver the very best results Innovation Remain current on the evolving social media landscape – and be proactive in sharing news and insights with the teamProactively monitor the social media landscape to identify trending topics or opportunities for clients to leverage Budgeting and Financial Management Manage and coordinate assigned junior account teams ensuring effective and efficient deployment of resources, and high-quality work that meets clients' objectives in a manner that provides value for money and account profitability, flagging any issues with senior managersEnsure timesheets are completed accurately and in detail each dayManage allocated budgets with no over-runs without prior client approval, including following all Havas Red and client financial processes including raising project estimates People Management Assist senior managers with training and development of junior staffHave a strong understanding of the KPIs for self and junior staffAssist senior managers to help staff deliver on their KPIsProvide senior managers with feedback on team members you work with both informally and during 360-degree performance reviewsDevelop direct reports through on-the-job mentoring and effective implementation of Havas Red's performance review program including monthly catch-ups to review progress against KPIsDevelop mentees through coaching and advice New Business Support senior managers on new business pitches, tenders, and proposals including research, brainstorming, drafting case studies, developing creative concepts, and social media campaignsPresent confidently at pitch meetings and tissue sessions as requiredProactively recommend additional projects to existing clientsMaintain and grow a network on LinkedInAttend industry and relevant client eventsUse networks and networking opportunities to uncover new business opportunities and bring them to the attention of senior managers Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.
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