Marketing Director
vor 1 Monat
Affinda is transforming how enterprises work with documents through cutting-edge AI technology.
We are trusted by 1,500+ customers across 75+ countries, with 100%+ annual revenue growth.
We are seeking a Marketing Director to lead our global marketing function.
The Marketing Director will report directly to the CEO.
What makes this role special Key leadership role within a rapidly growing global AI companyHighly influential role, partnering with product, sales and engineeringAward winning firm – Affinda won the 'Company to Watch' award at the recent 2024 Australian Growth Company AwardsLead and expand our existing team of 6 marketing professionalsDrive significant investment in brand development and market expansionFounder-led company with strong balance sheet and long operating historyFlexible work arrangements - work from anywhere in Australia (Melbourne preferred)The role As Marketing Director, you will lead our global marketing strategy, while building the systems, processes, and team needed to scale.
You will work directly with our founders and executive team to shape Affinda's direction and growth plans.
Key areas include:
Strategic leadership: Refine and execute our global marketing strategyRefine and execute our go-to-market strategy, alongside our product and sales teamsPartner with the executive team on Affinda's growth strategy and future plansDrive significant brand development initiativesCreate systems and processes to ensure our marketing function is built to scaleDefine the evolution and expected growth of Affinda's marketing teamDefine and communicate clear value propositions, differentiators, and messagingPartner with our product and sales teams to develop compelling content for marketing campaigns, sales collateral and presentationsStrengthen our brand and web assetsEnsure high-quality execution across digital marketing, including SEO, SEM, and contentMonitor, analyse and report on marketing activities, with a focus on continuous improvementLead our events strategy and thought leadership activitiesOversee and execute our public relations and media strategyCoaching and mentoring of our existing marketing teamWhat you will bring Ideally, you have:
15+ years of relevant experienceA proven success leading marketing teams in B2B technology companiesExperience scaling the marketing function in a high-growth companySpecific experience in go-to-market and product marketingA strong understanding of modern marketing practices across digital, content, and brandProficiency with modern marketing platforms (e.g., HubSpot, Google Analytics, LinkedIn Ads)A bias towards encoding our practices into systems and processes to support growthStrong leadership, organisational, and communication skillsThe ideal candidate combines strategic thinking with practical execution, has a bias for action, and thrives in collaborative, fast-paced environments.
About Affinda Group The Marketing Director is an Affinda Group role, focusing primarily on the Affinda business.
Affinda Group consists of three wholly owned operating businesses:
Affinda helps companies achieve productivity and efficiency gains by automating document-intensive workflows.
Affinda's document AI solutions solve complex problems for large organisations globally.Draftable helps lawyers remain focused on high-value work by eliminating time-consuming and error-prone manual tasks.
Draftable's document comparison software is trusted by law firms globally.Vesparum helps founders of Australian technology companies raise growth capital.
Vesparum has a 10+ year track record, with $500M+ of capital raised across 50+ successful transactions.Affinda Group supports 1,500+ customers across 75+ countries, with teams across Asia Pacific, North America and Europe.
Learn more at affindagroup.com.
Compensation The expected salary is between A$200,000 and A$280,000, inclusive of superannuation.
Highly experienced applicants may also be eligible to participate in Affinda's long term equity incentive plan.
Our commitment to diversity and inclusion At Affinda, we are committed to fostering an inclusive workplace that values diversity of background, perspective, and experience.
We ensure a fair and inclusive recruitment process and welcome applications from all qualified individuals.
Application process To apply for the role, please submit the following in PDF format:
A cover letter detailing why you would make a great fit for the roleYour resumePlease note we do not respond to unsolicited emails or calls from recruitment agencies.
Thank you for your understanding.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a Marketing Director?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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