Marketing Manager
vor 3 Wochen
Join the revolution in hospitality tech
Liven is a leading global data, technology, and customer experience provider for the hospitality industry.
From humble beginnings, we have grown to serve over 6,000 venues and millions of diners across Australia, the USA, and Southeast Asia, processing over 120 million transactions worth more than $3 billion (AUD) annually.
Our platform is designed to help hospitality businesses save more and work smarter by integrating all operational aspects—from ordering to back-of-house operations to payments.
Our passion for hospitality drives us to continually innovate and enhance the industry with AI-enriched data insights and automated process management.
Key Milestones: Expansion: Acquired OrderUp , Abacus , Zeemart , and Copper , forming Asia Pacific's largest end-to-end group in hospitality technology.
Global Reach: Headquartered across major cities including Melbourne, Brisbane, Sydney, Singapore, Bali, Jakarta, New York, and India.
Join us in revolutionising hospitality with best-in-class software, services, and hardware to maximize profitability and operational efficiency.
As the Marketing Manager for Liven's hospitality SaaS product, Liven One, you will have a direct impact on positioning our product as a market leader.
Working closely with the Chief Customer Officer and cross-functional teams, you will drive organic demand generation and bring our product's story to life.
This is a dynamic role with substantial growth opportunities, ideal for a highly capable marketer who thrives in fast-paced environments.
You'll be responsible for a wide range of marketing activities—from content creation to analytics and partnerships—and must be highly proficient in digital marketing.
If you have a passion for driving growth, we want to meet you.
What you'll do Campaign Development: Design and execute demand generation campaigns by understanding Liven's products and customer needs.Content Creation & Management: Create, write, and manage content for blogs, emails, case studies, website pages, and social media platforms.HubSpot Management: Optimize HubSpot CRM for marketing automation, email campaigns, lead generation, and nurturing workflows.Marketing Analytics: Track and report on marketing performance across channels, using insights to improve strategies.Data-Driven Insights: Utilize tools like Google Analytics, Ahrefs, Looker, and others to extract data-driven insights that improve decision-making.Website Optimization: Collaborate with developers to enhance the website's conversion rates, visitor engagement, and lead generation.Customer Success: Partner with the Customer Success team to ensure hospitality brands achieve their desired outcomes using Liven One.Marketing Measurement Framework: Establish and maintain a robust marketing measurement framework, including OKRs, learning plans, and channel analysis.Funnel Optimization: Conduct detailed analyses of the marketing funnel, identify bottlenecks, and improve customer journeys to enhance conversion rates and overall efficiency.
Qualifications 6+ years of experience in a B2B product marketing role, preferably within a SaaS-based business.Advanced knowledge of HubSpot with familiarity in Active Campaign and Figma.Experience with web analytics tools for campaign performance tracking.Proficiency in ROI tracking and working with numbers to report key metrics.Exceptional interpersonal and communication skills, both verbal and written.Experience in Point of Sale, Hospitality, or Fintech is highly regarded.
At Liven, we embrace change, complexity, and a little bit of chaos.
To thrive in our environment, you should: Care deeply about making the hospitality industry better for everyone.Seek professional and personal growth with a mindset for hypergrowth.Excel in fast-paced environments and adapt to change with resilience and resourcefulness.Think critically and contribute valuable opinions.Embrace diversity and disagreements as a way to drive progress.Be comfortable working digitally, handling asynchronous, low-touch communication with ease.
Key Relationships Internal: Collaborate closely with Liven's B2B Marketing, Product, Sales, and Customer Success teams.External: Engage with external stakeholders such as customers and industry partners.#J-18808-Ljbffr
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