Marketing Manager, Offline Marketing
vor 4 Wochen
Hungry for a rewarding career?
Join Marley Spoon and help us revolutionise the way people shop, cook and eat, across our three exceptional brands: Marley Spoon, Dinnerly, and Chefgood.
Recognised by the AFR as one of the Best Places To Work in Manufacturing & Consumer Goods, we offer flexibility, career growth, and an inclusive work environment.
Make a difference and apply for our Offline Marketing Manager role today.
As the Offline Marketing Manager you'll provide support to the team at our head office in Sydney (Alexandria, NSW 2015), working across both our mealkit brands Marley Spoon and Dinnerly, as well as our RTH brand Chefgood.
This role reports directly to the Head of Marketing and works in close collaboration with Display and Content teams.
Please note this is a fixed-term contract maternity leave cover until the end of August 2025.
Your Role:
Manage and steer the Australian acquisition strategy and budget across Marley Spoon, Dinnerly, and Chefgood brands.
Execute and optimise campaigns across multiple offline media channels, including linear TV, BVOD, SVOD, Out of Home, Podcasts, Direct Mail, Flyering, and Partnerships.
Collaborate with the online marketing team to create cohesive marketing campaigns ensuring a multi-channel approach.
Translate wider business strategy into a partnership strategy, identifying areas where partnerships can drive growth and enhance brand positioning and collaborate with cross-functional teams to implement, integrate and manage.
Manage media agencies to achieve goals and ROI targets with day-to-day project management.
Measure, track, and analyse campaign performance and KPIs to drive continuous improvement in ROI through media & creative optimisation.
Work with the creative and content team to brief and develop creative, from flyers to TVCs and OOH campaigns.
Identify and leverage new opportunities and emerging channels to drive customer acquisition and brand growth.
Minimum Requirements:
Minimum 5 years in growth/performance marketing, ideally in direct to consumer or media agency experience.
Proficient in media planning, buying, and delivery with knowledge of the AU media landscape and agencies.
You have a strong understanding of digital performance marketing and running and optimising holistic, multi-channel marketing campaigns.
Proven track record in establishing and managing strategy partnerships that drive business growth and enhance brand visibility with experience negotiating terms and alignment with business objectives.
Bachelor's degree in Marketing, Business, Statistics, or Analytics preferred.
Strong analytical and problem-solving skills; experienced in using data and consumer insights for campaign planning and audience targeting.
You are highly proficient in Excel & Google Sheets as well as a strong grasp of A/B testing and performance marketing metrics.
You have deep familiarity with CPA, CVR & LTV.
Proven experience in managing partnerships within a marketing context with excellent communication and negotiation skills.
Skilled in using analytical tools like Tableau/Looker for performance tracking and strategy.
Creative design sense with the ability to brief and feedback on multi-channel campaigns.
Experienced in managing media and sales agency relationships as the main point of contact.
Up-to-date with the latest marketing trends and always seeking new performance-boosting methods.
Other Requirements:
Ability to work across time zones and participate in weekly evening calls.
Benefits:
Enjoy discounted Marley Spoon boxes, conveniently delivered to your doorstep.
Access an extra 6 days of Annual Leave per year.
Get formal training and development with 5 paid training days each year.
Experience autonomy in every role - act in an environment where we get things done without having formal hurdles.
Immerse yourself in a workplace characterised by flat hierarchies and great team spirit.
Thrive in an open, diverse, and inclusive workplace where over 50 nationalities come together.
Enjoy a test kitchen in the office, where you get to sample our latest recipes.
Unlock the opportunity to learn and explore across different functions and departments, nurturing your continuous growth and development.
Get 24/7 support for your health and well-being through Sonder, ensuring you're at your best both in and out of the office.
Take advantage of our generous Parental Leave scheme, which includes $7.5k childcare pay for eligible employees.
Our mantra is that growth is a shared journey #WhenYouGrowWeGrow.
Our aim is to provide a supportive environment where everyone can flourish and achieve their full potential.
If you're intrigued by what you've read and eager to learn more, take a look inside our company culture: .
Join a team that celebrates diversity, inclusion and flexibility.
At Marley Spoon, we welcome all and strongly believe that different perspectives and backgrounds nourish our growth.
With well-being as a key ingredient in our recipe for success, our commitment to supporting our team members is rooted in the belief that a healthier, happier workforce benefits us all.
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