Marketing Manager
vor 4 Wochen
Customize Consent PreferencesAlways ActiveJoin an ASX-listed organisation as a talented marketer ready to lead a team in a newly created role focused on driving strategic marketing initiatives.My client is an ASX-listed financial services firm that specializes in innovative lending solutions for residential mortgages, serving Australian consumers and businesses through a network of distribution partners.
They are currently in an exciting growth phase and seeking a talented Marketing Manager with a commercial mindset and a strategic approach to problem-solving.
This position is ideal for someone who is looking to step up into a leadership role.About the RoleReporting directly to the Head of Marketing, you will play a pivotal role in the development and execution of marketing strategies aimed at enhancing relationships with brokers and partners, while also improving the overall customer experience.
The role will also involve close collaboration with various internal teams, including distribution leaders, product teams, and digital marketing operations, as well as external agencies.Key Responsibilities:Develop and implement annual marketing strategies in collaboration with the Head of Marketing.Execute marketing campaigns to drive broker engagement and business acquisition.Enhance the broker experience through personalized communications, insights, and education.Support distribution teams with marketing tools, presentations, and content.Plan and deliver events in partnership with distribution teams.Manage the broker communications plan, including product offers, updates, and thought leadership.Oversee the trade media plan, including advertising and editorial content.Lead the broker research program, analyze results, and provide actionable insights.Manage digital platforms (website, social media) in collaboration with IT and digital teams.Handle marketing budgets and optimize activities based on performance against KPIs.Requirements:Minimum of 6 years of marketing experience, preferably in acquisition, channel marketing, or sales enablement within the financial services sector.B2B marketing expertise is essential, particularly within the financial services space.Previous experience marketing to brokers or third-party distribution channels is highly desirable.Strong knowledge of digital marketing techniques, along with B2B and channel marketing, and customer experience strategies.Proven ability to thrive in a fast-paced, regulated environment, effectively managing diverse stakeholders.Experience in content marketing, event management, and email marketing is a valuable asset.Exceptional written and verbal communication skills, with a keen eye for detail.A proactive and agile mindset, capable of influencing and collaborating with a broad range of stakeholders.Bachelor's degree in marketing or equivalent relevant experience.Why Join?
This is a fantastic opportunity to work with a forward-thinking company in a high-growth phase, where you can make a significant impact on marketing strategies and initiatives.
If you're passionate about creating great customer experiences and thrive in dynamic environments, this could be the role for you#J-18808-Ljbffr
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