Marketing Manager
Vor 4 Tagen
Company: Jameel Mobility Au Co (JMAu)Job Title: Marketing ManagerLocation: Melbourne, AustraliaCompany Profile:We are a middle eastern diversified conglomerate operating in sectors like mobility, financial services, energy and environment, health, and investments.In the Asia Pacific region, our operations span across multiple markets such as Japan, China, India, Malaysia, Singapore, Australia, and New Zealand.Summary:As the Marketing Manager, you will be responsible for developing, implementing, and executing strategic marketing plans for the entire organisation's portfolio of brands and products to attract potential customers and retain existing ones.
You will oversee marketing strategies, promotional activities, and content development to ensure brand consistency and effective communication of the company's value proposition in the automotive industry.Job Responsibilities:Develop and implement comprehensive marketing strategies to promote the company's portfolio of automotive brands.
Align marketing plans with business goals to drive brand awareness and sales growth.
Ensure consistent brand messaging across all channels.
Develop and maintain brand guidelines, positioning, and tone of voice.Plan, execute and optimise marketing campaigns across various channels including digital, print, social media and events.
Monitor and report on campaign performance metrics.
Conduct market research to identify target audiences, trends and opportunities.
Analyze competitive activity and customer feedback to refine marketing strategies.
Oversee the creation of marketing content including advertisements, brochures, social media posts, website content, and EDMs.
Manage and optimise digital presence including website, social media, SEO/SEM and online advertising.
Develop and implement strategies to increase online traffic and engagement.
Develop and manage omni-channel retail strategies to create a seamless customer experience across all touchpoints, including online and offline channels.
Ensure consistency in messaging and branding throughout the customer journey.Plan and execute marketing events including trade shows and product launches.
Coordinate with dealer network and sales teams to ensure successful execution.Management of marketing budget ensuring efficient allocation of resources for maximum ROI.
Potential to work with external agencies, designers and vendors for selected projects and eventsSkills & Qualifications / RequirementsBachelor's degree in Marketing, Business, Communications or a related field.
Minimum 8 years' experience in Automotive with OEM/Importer or AgencyProven track record in delivering marketing campaigns for Automotive brandsStrong understanding of digital marketing, SEO/SEM and social media strategiesExcellent communication, presentation and interpersonal skillsExperience in managing budgets and analysing ROIAbility to work in a fast-paced environment and manage multiple projects simultaneouslyProficiency in marketing tools such as Google Analytics, CRM systems, email marketing platforms and social media management tools.
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