Activation Category Manager
vor 10 Stunden
In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty which means bringing beauty to all.
And for us, beauty must be sustainable.
The Consumer Product Division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup.
The CPD division is L'Oréal group's largest division made up of 30k employees worldwide.
We are looking to recruit for an Activation Category Manager to join our team, leading the go-to-market strategy and brand activation per customer to deliver market share winning plans for CPD.
ABOUT THE ROLE: GTM STRATEGYCreate the GTM Category Strategy and brand activation per channel (aligned with the total category, strategy, brand ambitions, and in collaboration with BMs).
Differentiate by retailer where appropriate, based on customer and shopper expertise.Define, own and track the sell-out and market share target at category, brand and customer level (aligned with divisional targets).GTM ACTIVATIONDesign launch activation plans and hero SKU animation via shopper marketing initiatives.
Maintain a yearly calendar of activation plans across each customer/brand giving visibility across the business.Define the assortment master plan at category and brand level for all activations, in consultation with Marketing and RGM.Consult with the RGM team to define the promotional guardrail strategy and any changes throughout the cycle.Consult with Marketing and RCM's on FDL's, providing guidance on off location timings, mix and run rates.Define POS/Category Event plans, including budget planning, S&OP forecasting for off locations, collaborating with the Merchandising/POS managers to develop the execution materials required for activation.Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.Ensure alignment to category activation plans with brand teams.Support CSH in gap closing category initiatives to accelerate customers or brands to achieve business targets.Responsible for the trade marketing relationship with retailers; in collaboration with NAMs, present to retailers our GTM strategy and support NAM with selling stories to commercially land activation plans.Participate in monthly S&OP meetings (FCM) to ensure customer forecasts reflect the activation & promotional plans.ABOUT YOU: You have prior experience within Category Management, Trade/Brand Management or Account management or similar within an FMCG/ retail environment.You have high attention to detail and data analytics skills.Strong stakeholder management skills to influence and engage with core stakeholders.You will have a willingness to own the strategic level direction whilst maintaining a passion for excellent execution.You have strong commercial acumen with a proven track record of achieving results.ABOUT THE PERKS: Profit share, Life Insurance and Income Protection.Hybrid work environment.
Enjoy WFH 2x days per week.Access to Health & Wellbeing Programs throughout the year.Corporate & Staff Discounts, as well as annual product allowance.ABOUT L'OREAL AUSTRALIA AND NEW ZEALAND L'Oréal ANZ is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.
If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.
We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal ANZ acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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