Paid Media Strategist

vor 1 Monat

Sydney, Österreich G Squared Digital Marketing Vollzeit

G Squared Digital Marketing – Chippendale NSW
G Squared is seeking a talented Paid Media Strategist to join our growing digital media team. Spearhead innovation across existing and new paid media channels for our companyWork with our consultants to deliver industry-leading solutions for our clientsFlexible work with an awesome office environmentAs a consultancy, we are driven to drive change for our clients, consulting with clients and driving our delivery teams to generate real business results.
As a Paid Media Strategist, you will do this by ensuring we are responding to client briefs with innovative and effective paid media strategies, pushing the boundaries in terms of client expectations and agency capabilities.
What we are looking for You will be assisting in building out the agency's capabilities within Paid Media, expanding our expertise across more channels and strategies for our clients.
You will work closely with the Head of Paid Media to develop our product offering and grow the team's capabilities.
You will also work closely with our Paid Media Consultants, challenging the way we plan and buy media and our client's strategies.
You will have the opportunity to pitch to prospective clients and work closely with our strategy, paid, creative, SEO and web teams in delivering truly integrated digital solutions to clients.
This role will report to the Head of Paid Media for guidance, strategic support and career development.
What you'll be responsible for: Build strategic responses for client briefs and collaborate with the consultants to deliver thisUse various research sources and tools to deliver a point of view around a client's business, industry and consumerGrow the strategic capabilities of our team of consultants, and work to integrate insights with other teams in the businessOversee the entire media planning and buying cycle, from channel selection and negotiation to optimisationWe want somebody who has: Tertiary qualifications in communications, business, marketing or similar fieldStrong hands-on experience in paid media strategy (ideally 6+ years) with proven success examples, preferably in an agency settingExcellent analytical skills and ability to interpret data to drive actionable insightsStrong interpersonal skills and ability to build and maintain relationshipsMastery of Google Ads and in-depth understanding of full funnel strategy across digital and traditional platformsExpertise in Analytics platforms, such as GA4Excellent attention to detailSolid copywriting and communication skillsProficient in Microsoft suite (Excel & PowerPoint)Strong business acumenGood team management skillsIdeally with experience working across B2B, lead gen and e-commerce brandsAbout G Squared G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.
We're a motivated team of like-minded individuals who love what we do, and have fun doing it.
We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.
Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative.
Our teams work collectively on our accounts, and ensure our strategies are always integrated.
This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.
Purpose-built office building with break-out zones and collaboration stationsComprehensive, frequent training through our partnership with Sydney University.Paid parental leaveHoliday bonusRegular team eventsAwards Winner at APAC Search Awards - Best SEO CampaignFinalist for Specialist Agency of the Year at the Mumbrella Awards 2022Finalist for Marketing Agency of the Year at AMI Awards 2022Finalist for Independent and Digital Agency of the Year at the AdNews Awards 20217 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search AwardsG Squared is committed to being a diverse and inclusive workspace.
We encourage people of all backgrounds to apply.
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