Team Lead Marketing

**Team Lead Marketing (M/F/d)**

**ToolSense - All your Equipment in One App. Cut Costs. Reduce Downtime.**

️ About ToolSense

ToolSense is on a mission to become the **global leader in asset operations for construction and facility management (FM)** - two massive industries still dominated by **Excel, paper, and WhatsApp**.

With ToolSense, customers digitize and automate their equipment-related workflows - including maintenance, issue tracking, safety checks, and IoT monitoring. Our platform combines **workflow automation, QR codes, and IoT** to reduce downtime, lower costs, and simplify daily work for frontline teams.

We serve 200+ customers - including **ISS, WISAG, and VINCI** - and recently closed an **€8M Series A** to accelerate our international growth.

Our impact is real: construction and FM account for over **30% of EU CO₂ emissions** and employ **nearly 20 million people**.

Every marketing campaign helps shape a more sustainable, digital future for these essential industries.

Our Goal

We want to become the **international market leader for asset operations in construction and facility management** - with a product that combines **workflow digitization, IoT, and AI**, a **globally scalable go-to-market**, and the **strongest customer success model in the industry**.

Your Role: Team Lead Marketing

We’re looking for a **B2B SaaS marketing leader** to take our growth to the next level. You’ll own the marketing strategy end-to-end and build scalable, repeatable programs that attract, convert, and nurture leads across our key markets (DACH, UK, Nordics).

This is a high-impact role where you’ll work directly with our CEO, sales leadership, and product team - and build your own marketing team along the way.

Your responsibilities:

- Own and drive our **end-to-end B2B SaaS marketing strategy** (focus: inbound, content, paid, website, CRM, automation)
- Scale **lead generation and pipeline contribution** through targeted campaigns (with clear CAC/MQL targets)
- Build ToolSense’s presence across **our target regions** and position us as the #1 platform in our category
- Manage and optimize our **website, SEO, and conversion paths**:

- Coordinate with agencies & freelancers (e.g. content, design, paid media)
- Analyze campaign performance and constantly improve - you’re driven by data and ROI
- Help recruit and grow the marketing team (e.g. content, demand gen, events)
- ️ What we’re looking for
- 3-6 years of experience in **B2B SaaS marketing**, ideally in a **startup or scale-up** environment
- Proven track record in **demand generation** and performance-driven marketing
- Excellent written and spoken English; German is a plus
- Hands-on mindset - you’re not afraid to write a landing page, launch a campaign, or build a HubSpot workflow yourself
- Strategic thinker who knows how to execute fast and effectively
- Bonus: experience marketing to **construction, FM, or industrial verticals**

What we offer
- A high-impact leadership role in a **mission-driven scale-up**:

- Full ownership of the marketing strategy and budget
- **Close collaboration with founders and C-level**:

- Competitive salary and performance-based bonus
- Modern office in **central Vienna** (U1/U4 Schwedenplatz) or remote setup
- **Flexible working hours**, trust-based culture, flat hierarchies
- Personal development budget for courses, events, and coaching
- Great coffee, snacks, fruit - and a pet-friendly workplace
- ️ Equal Opportunity

We care about talent, mindset, and energy - not labels. At ToolSense, we welcome diverse perspectives and believe they make us stronger.

✉️ Ready to join us?

We’re excited to hear from you.