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Senior Manager, Marketing, Cee Cis
vor 3 Wochen
Company description
LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Role description
The Senior Marketing Manager for CEE CIS is responsible for developing and managing a comprehensive marketing program to support the CEE CIS sales and retention objectives. The Senior Marketing Manager for these markets will work closely with Sales and Account Management, Sales Strategy and Execution, and global Communications & Marketing teams to deliver comprehensive marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches. The role needs to ensure global Marketing & Communications resources are deployed in the optimal marketing mix, delivering maximum ROI aligned with core business priorities.
Key responsibilities of the role include:
- Translate global strategy into meaningful regional opportunity. Ensure global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs.
- Manage all components of the regional marketing plan. Partner with sales, business development and marketing colleagues to design, build, activate and measure customer-centric marketing programs to support regional growth and retention objectives.
- Bring the brand to life. Determine how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative.
- Keep the focus on the customer. Utilise the full marketing mix to plan and execute demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products.
- Drive results in a team environment. Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs.
- Run the business as if it’s your own. Manage budget and effectively maximize ROI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions.
- Become an expert. Maintain a strong understanding of the industry, market dynamics, customer challenges and LSEG propositions and products.
- Lead multicultural teams. Effectively manage a team remotely and align with different team members within EMEA Marketing and across the Corporate Affairs & Marketing teams.
Desired education and experience
- 10 years professional marketing or business development experience, ideally within a matrixed technology or software business.
- Undergraduate degree in marketing or related field.
- Fluency in English a must.
Required knowledge and skills
- Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable.
- Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements.
- Ability to consistently produce results on time and within budget.
- Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.
- Exceptional leadership, management, interpersonal and negotiation skills.
- Hands-on, gets-things-done approach.
- Familiarity with the latest trends, technologies and marketing methodologies.
Additional Information
- Senior Manager or Marketing Director level
- Reporting to the EMEA Marketing Director
- Business travel across the region required
At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities. Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical
