Senior Brand Manager Covid Franchise

Senior Brand Manager Covid Franchise (M/F/d)

This is what you can look forward to:
The COVID-19 pandemic continues at pace and Pfizer remains at the forefront in developing both preventive measures (vaccines) and therapeutics (antivirals) to help put an end to this pandemic. We are offering a once in a lifetime opportunity to be a part of history, bringing breakthroughs that change patients’ lives.

THE ROLE: Reporting to the COVID Franchise Therapeutic Area Lead, this role will oversee the most important milestones for a successful GTM (GO TO MARKET) commercial launch of the COVID mRNA Vaccine, transitioning the brand strategy as we move from a pandemic to an endemic environment. You will have a unique opportunity to demonstrate cross-functional leadership and strong business acumen, driven by a keen understanding of the local health system. This role will require flexibility, the ability to drive change and deal with uncertainty but also the opportunity to deliver creative approaches to solve issues.

Still interested? Read on

: This role will lead the commercial strategy for the brand including strategy development based on strong market understanding and customer insights. It requires solid experience in launch excellence, project management and developing extraordinary partnerships with internal and external stakeholders. This role will be responsible for managing the growth and lifecycle of the brand, developing OpEx and revenue forecasts and ensuring the realization of revenue and profitability targets in Austria.

WHAT YOU CAN LOOK FORWARD TO:

- Full responsibility for developing a data driven and customer insights-focused commercial brand strategy aligned to global brand strategy
- Austria country readiness to face a competitive environment
- Creating and executing the right marketing mix by defining effective channels to deliver key brand(s) messages in close collaboration with omni-channel marketing/customer facing teams
- Close collaboration with XFT to develop key stakeholder and congress strategies
- Oversee implementation of marketing initiatives, in collaboration with cross-functional colleagues, agencies and vendors, delivering tactics aligned to brand strategy.
- Owning and managing the annual operating plan and LE processes that maximize the value of the brand(s)
- Maximizing revenue and IBT performance through rigorous budget management
- A performance-based culture with a focus on brand performance achieved by monitoring potential risks / deviations from brand strategy and forecast
- Serve as a mentor for more junior marketing positions
- Uphold and adhere to Pfizer company policies and ensure that all activities are in line with local laws and regulations

What you offer:

- Warm heart and cool head - you have a high degree of emotional skills, ability to lead and interact with empathy while being focused on strategy in a changing environment
- University degree or equivalent qualification in the field of business administration, science, or economics; MBA is a plus
- Solid understanding and experience of the Austrian Rx pharma-marketing, healthcare, and pharmaceutical environment
- Significant marketing experience in the pharmaceutical industry, including leadership of brand plans and successful implementation
- Experience translating data and insights to strategies - filling the gap between why and how - and ability to clearly articulate business direction and priorities
- Strong financial, business and forecasting analytic skills
- Hands-on leader, self-motivated with a positive can-do-attitude
- Demonstrated growth mindset, accountability, and agility
- Strong analytical, organizational and project management skills
- Strong written, verbal communication and presentation skills
- Excellent Microsoft Office and digital literacy/knowledge
- Fluency in both written and verbal German and English

What we offer:

- An attractive overall employment package (compensation, vacation, pension) in a world-leading company
- An exciting, fast-paced environment
- Friendly, open and collaborative company culture
- Being part of a local as well as an interdisciplinary team
- Flexible working hours
- Opportunities to engage in social projects
- Company-paid health activity program
- Great growth
- and development opportunities
- Health programs for all employees
- The opportunity to engage in social projects

The salary depends on education, training and expert knowledge as well as previous experience but will at least amount to EUR 68.000 gross p.a./ full-time.

Convinced?

Pfizer's aim is to provide equality of opportunity in the recruitment process by avoiding discrimination on the grounds of: sex, age, race, religion or belief, sexual orientation or disability.

At Pfizer we are creating an organisation and promoting a culture that respects each individual's unique character and life experiences, and reflects the diversity of our customers and markets. We will achieve this through fosterin