CRM Specialist

Are you experienced in CRM and email marketing and ready to take ownership of customer communication across the entire lifecycle?

Do you enjoy combining strategic thinking with hands-on execution to drive measurable CRM and retention results?

Then you've come to the right place

For our international Performance Marketing team, we are looking for a CRM Specialist (f/m/d) with a strong hands-on and ownership mindset.

• Build inspiring customer journeys that enhance customer loyalty and drive long-term retention.
• Own and strategically develop our newsletter channel, from ideation and planning to execution, analysis, and continuous optimization.
• Design, implement, and optimize email automations with a clear focus on improving core CRM KPIs.
• Lead A/B testing strategies, deriving actionable learnings and translating insights into scalable improvements.
• Build and refine advanced customer segmentation models based on behavior, lifecycle stage, and individual preferences.
• Analyze CRM and first-party data to identify emerging trends, growth opportunities, and optimization potential.
• Provide clear, data-driven recommendations to continuously improve CRM and retention strategies.
• Collaborate closely with cross-functional teams to optimize the end-to-end customer journey and bring strategic initiatives to life.

• Proven professional experience in Email Marketing and Content Marketing overall.
• Excellent communication skills in German (business fluent, C2 level) and English (proficient, minimum C1 level). Additional languages are a plus.
• Technical proficiency with CRM and email marketing tools such as Klaviyo, Netcore, Brevo or comparable platforms.
• Strong analytical, strategic, and organizational skills, with the ability to work confidently with analytics tools and interpret data.
• Adaptable and tech-savvy, with a proactive approach to using AI tools to increase efficiency and maximize leverage in daily work.

• Attractive flexitime work model with home office option.
• Two legendary annualcompany events with the whole Holzkern family - all inclusive
• Regular team events with your team throughout the year.
• State of the art technical equipment (MacBook).
• Generous employee discounts for you and your loved ones.
• Extensive Onboarding: From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
• Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly.
• Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
• Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.

These and many other exciting benefits will await you at Holzkern.

But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us

• Start: as soon as possible
• Hours per week: 38,5 hours
• Workplace: Hybrid
• Salary: The salary for this position on a full-time basis ranges from € € 3.000 per month. Your actual salary depends on your professional experience and qualifications.

Do you want to take on responsibility and grow together with our company? Then send us your application including your CV and cover letter, show us why you are the right person for this job.

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.