Senior Engineer Marketing Platforms

Your Tasks
Engineering & Implementation

• Implement and maintain tracking solutions (Facebook Pixel, LinkedIn Insights, Piwik/Matomo, custom event tracking) directly in our frontend.
• Extend and maintain data layers and event tracking frameworks for scalable analytics setups.
• Manage and optimize Google Tag Manager (or alternatives) with a focus on performance and maintainability.
• Implement and govern Consent Management Platforms (CMPs) to ensure compliance with GDPR/CCPA.

MarTech Ownership & Governance

• Own and manage the marketing technology stack, supporting marketing teams with segmentation, personalization, and channel orchestration (paid, email, push, in-app).
• Define and drive a holistic tracking concept across server-side and client-side solutions.
• Oversee and maintain integrations between various internal/external systems (e.g. product events, analytics, customer data sources, mobile/web).
• Support and enhance the management of 1st party customer datawithin the marketing ecosystem, ensuring compliant activation across Braze and integrated systems
• Collaborate with engineers and data teams to ensure high-quality data flows (events, user attributes, identifiers, etc.).
• Document tools, processes, and cross-channel campaign logic; ensure platform hygiene, QA, and operational efficiency.
• Evaluate and introduce new tools and integrations that increase automation, personalization, and ROI across our customer engagement stack.

Your Skills

• 5+ years of experience in MarTech, Web Analytics, Marketing Automation, or a related field within a digital or tech-first company.
• Strong web development skills (JavaScript/TypeScript, React, or comparable frameworks for server-side rendering).
• Solid technical understanding of APIs, webhooks, custom event tracking, and data mapping.
• Familiarity with (content structure, plugin architecture, marketing integration touchpoints).
• Proven hands-on experience with CRM and Paid Marketing tools. Experience with Braze, funnel and smartly preferred.
• Knowledge of consent management platforms (e.g. OneTrust, Usercentrics) and privacy-by-design principles.
• Strong cross-functional collaboration skills (Marketing, Product, Data, Legal, Engineering).
• Comfortable managing both strategic topics and hands-on implementation.
• Target group oriented communication: Proven ability to translate business needs into technical specifications.
• Preferred: Hands-on experience with CRM (e.g. Braze, Emarsys), paid media tools (e.g. Smartly, ), consent platforms (e.g. OneTrust, Usercentrics), GTM, WordPress and middleware (e.g. Zapier, ).

Your benefits

• Drinks, food & goodies
• Sabbatical and part-time options
• Remote work option
• Trust-based working hours
• Magazines from the Burda publishing house
• Communication on equal terms
• Transparent, competitive salary
• Training courses and workshops
• Up to 12 weeks Workation
• 6 week vacation

Your contact person

You still got questions about the job.

Feel free to get in touch with us.

Bárbara Serrano
Talent Acquisition Specialist

Contact me

Your benefits

Drinks, food & goodies

Sabbatical and part-time options

Remote work option

Trust-based working hours

Magazines from the Burda publishing house

Communication on equal terms

Transparent, competitive salary

Training courses and workshops

Up to 12 weeks Workation

6 week vacation

About The Job
Learn more...

We're looking for a hands-on MarTech Engineer & Owner who bridges the gap between marketing, product, and technology. You'll own and operate our marketing tech ecosystem while also driving the technical implementation of tracking and 3rd party integrations into our modern Frontend stack based on React. Your mission: Enable compliant, data-driven, personalized communication and tracking[JS1] across all lifecycle touchpoints. #kununujob