Product Marketing Manager

Product Marketing Manager – Google Location: Sydney, New South Wales, Australia Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in consumer marketing, product marketing, strategy, media agency, or creative agency. Experience working with agencies and managing campaigns from strategy through to execution in a fluid environment. Preferred qualifications: Experience working, engaging and influencing across local, regional and global stakeholders and teams. Experience in the retail, telecommunications, or consumer electronics industries. Knowledge of marketing, brand management, strategy consulting, agency, technology, or a related field. Ability to manage several priorities, influence stakeholders and drive projects simultaneously. Ability to take initiative, provide breakthrough thinking and strategy, and function in a changing environment. Excellent communication skills. About the job: Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross‑functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities: Define and execute full‑funnel go‑to‑market (GTM) strategies and campaigns for product launches with third‑party retailers. Engage and collaborate with cross‑functional leadership both internally and externally to influence the strategy locally, regionally and globally and align marketing initiatives with overall business objectives. Lead end‑to‑end campaign development across online and offline channels as well as own complex creative and media strategies. Make clear recommendations on when to adapt global work vs invent locally, based on balancing local audience insights with driving towards the efficiency goal. Lead the analysis of campaign performance against business goals, and make recommendations on optimisations. This includes applying investigative rigour and critical thinking. Oversee and influence growth strategies across paid, owned, and earned media. Anchor on key insights test and learn new initiatives. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. #J-18808-Ljbffr