Communications & PR Manager

Join to apply for the Communications & PR Manager role at World Rugby Direct message the job poster from World Rugby Closing date for applications is Thursday 4 December 2025 Full time Fixed Term Contract start Early 2026 until November 2027 Location: Sydney (Gadigal), Australia The Rugby World Cup Australia (RWCA) is proud to deliver one of the world’s most iconic sporting events — the Men’s Rugby World Cup 2027. More than a tournament, it’s a celebration of Rugby’s spirit, Australia’s culture, and the power of sport to unite and inspire communities around the world. About the role Men’s Rugby World Cup Australia 2027 is excited to announce we are seeking a Communications & PR Manager to join our Sydney team You will play a vital role in creating and delivering a strong media and communications strategy that brings the Men’s Rugby World Cup Australia 2027 to life. Working alongside the Senior Manager of Communications, this role leads proactive storytelling, media relations, and reputation management across all platforms. It’s a key position in boosting national and global visibility for the tournament and ensuring our messaging is consistent, engaging and well-managed. Key responsibilities include but are not limited to Support the Senior Manager of Communications in developing and implementing an effective media and communications strategy that increases coverage, strengthens RWC 2027’s reputation and mitigates risks. Build, strengthen and manage critical media and stakeholder relationships across TV, radio, print, digital media and emerging platforms. Identify and engage targeted media outlets both within and beyond sport to broaden event reach and diversify audience segments. Work collaboratively with the wider World Rugby and Australian Rugby Communications teams to maximise promotional opportunities and maintain message alignment. Create and execute integrated earned and owned media campaigns that support the tournament’s strategic objectives. Develop high-quality written content, including media releases, talking points, briefing notes, and event communications. Work with PR, RWC 2027 Ambassadors and media agencies to plan and deliver milestone events such as One Year to Go and 100 Days to Go. Drive the development of compelling narratives and storytelling that resonate with diverse audiences. Assist in managing issues and media inquiries. Oversee media monitoring, insights generation, and reporting to track performance and inform strategic decision-making. Contribute to organisation-wide messaging for internal and external use, ensuring clarity, alignment, and strong brand consistency. About you You’ll bring strong communications and PR experience, a solid understanding of the Australian media landscape, and the ability to manage multiple campaigns and stakeholders confidently. You’ll have proven experience delivering high-impact media activity for major events, along with excellent writing, organisation, and relationship‑building skills. You’re a proactive self‑starter who works well under pressure, collaborates easily, and stays grounded and adaptable. Flexibility to travel and support out‑of‑hours activity is essential as the tournament approaches. Qualifications & Experience 5‑7 years’ experience in a similar communications or PR role, either in‑house or agency‑side, with relevant qualifications in communications, journalism or similar fields. Proven experience planning, managing and delivering large‑scale promotional or public events that achieve strong media and publicity results. Strong ability to build and maintain positive relationships across a wide range of stakeholders. Deep understanding of the Australian media landscape, with awareness of global media trends. Broad knowledge of what drives content performance across print, radio, TV, digital and thought‑leadership platforms. Passion for creative ideas, storytelling and producing standout content. Innovative mindset — curious, challenges the norm, and seeks new ways to drive engagement. Excellent written and verbal communication skills with high attention to detail. Strong planning, organisation and decision‑making skills, with the ability to manage multiple projects and tight deadlines. Well‑established media contacts across Australia and a proven track record of generating strong, consistent media coverage. Why You’ll Love It Here Competitive salary: We know world‑class talent deserves to be rewarded. Hybrid game plan: Work from home on Mondays and Fridays, with a 3‑day in‑office schedule (Tues‑Thu), moving to full‑time in‑office in 2027 as the tournament approaches. Unbeatable location: A modern space across from Sydney’s Hyde Park, just a 5‑minute walk from Town Hall, surrounded by public transport, great cafés, restaurants, and shops. Wellbeing first: Weekly fresh fruit, Lunch & Learns and a focus on keeping our team feeling their best on and off the field. Locker‑room ready: Showers, fresh towels, and Dyson hair tools so you can reset and refresh any time. Team spirit: Weekly drinks and social catchups that celebrate wins big and small. Make your mark: Play a key role in bringing the third largest sporting event in the world to life right here in Australia How to apply Please submit your CV (maximum 3 pages) and a cover letter outlining your suitability based on the requirements for the role via the APPLY NOW link. Only suitable candidates will be contacted. In setting expectations, there will be a 2‑round interview process in the Sydney City office (Elizabeth Street). All applicants need to be able to obtain their own working rights in Australia. We do not accept unsolicited CVs from recruitment agencies and no fees will be payable. Rugby World Cup Australia is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background and are happy to provide reasonable accommodations during the recruitment process. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong. Referrals increase your chances of interviewing at World Rugby by 2x Get notified about new Communications Manager jobs in Sydney, New South Wales, Australia. #J-18808-Ljbffr