Growth Marketing Manager, Paid

Growth Marketing Manager - Paid Team: Marketing Location: New York • NY Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M+ by top VC’s, and we want you to be a critical part of scaling this velocity even further As a Growth Marketing Manager, you’ll own the strategy and execution of paid campaigns across channels like Meta, LinkedIn, and Google - driving qualified leads, significantly scaling while remaining efficient, and turning high-performing creative into real revenue. You’ll work across products to connect our full-funnel strategy and uncover new growth opportunities that push Instant forward. What You’ll Do: Run and scale high-performing paid marketing campaigns across Meta, LinkedIn, and Google to supercharge our inbound growth in the US Hit pipeline and revenue goals by launching new campaigns fast, testing aggressively, and optimizing relentlessly Plan and execute full-funnel paid strategies, including messaging and creatives, landing pages, lead flows, and conversion paths - in hours, not days Own and evolve our creative testing roadmap, from ad concepts to copy and formats, crafting compelling ad copy while precisely briefing our design team to build creatives that resonate with our target audience and drive performance Use data and reporting tools (Posthog, HubSpot, etc.) to identify insights, adjust bidding/budget strategies, and improve ROI across campaigns Drive new initiatives like paid influencer partnerships, industry newsletter buys, and Demand Gen programs Manage and continuously optimize our website and landing pages for conversion, implementing smart SEO strategies to increase discoverability and drive organic growth Collaborate closely with the content team to develop high-performing assets that support paid campaigns and engage prospects throughout the funnel Design and execute structured A/B tests and rapid growth experiments to unlock channel efficiencies and campaign breakthroughs Stay ahead of digital marketing trends and constantly explore innovative, first-mover tactics to drive long-term growth and channel performance What You’ll Bring: You have a proven track record of scaling B2B paid media campaigns at 6–7 figures/month, ideally in SaaS, with bonus points for eComm or agency experience. You bring deep platform expertise, with Meta as your core channel, LinkedIn as a close second, and strong Google Ads experience. You operate with an owner’s mindset, treating spend like your own, executing with precision, and consistently pushing past targets. You know how to craft strategic narratives that resonate with audiences and collaborate closely with design to bring high-performing creative to life. You are highly analytical, diving into Ads Manager, Posthog, and HubSpot to make data-led decisions and continuously improve performance. You are constantly experimenting, learning quickly, and scaling the tactics that deliver results. You thrive in scrappy startup environments, staying resilient through change and adapting at speed. Life @ Instant Competitive Salary We commit to paying globally competitive salaries to our incredible team. Equity in the company Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success. Company Offsites We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead. Additional leave per year In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break. Tools You’ll receive all new equipment including a MacBook Pro, monitor, and accessories. $1K Wellness Stipend Everyone gets $250 per quarter to spend on health and wellness. Think gym membership or mindfulness apps for example. Office Collaboration Instant prioritises the value and energy of being together in person, based in our newly opened offices in Sydney or Flatiron, New York. We have a flexible balance, and work from home 2 days per week. Health Insurance Health and high-quality medical insurance for our United States based employees. A-Player Team A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins. Company Socials We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team Previously we’ve done Axe Throwing, Bowling, Go-Karting and even Surfing together… just to name a few. Visa Sponsorship We get it, it’s an arduous process, but we’re not scared of it. Instant has sponsored many visas for top notch talent to date. #J-18808-Ljbffr