Senior Marketing Automation Specialist

Base pay range A$93,000.00/yr - A$110,000.00/yr Senior Marketing Automation Specialist We're seeking a strategic and technical Senior Marketing Automation Specialist with over 3 years of hands‑on experience in building multi‑channel journeys and optimising lifecycle marketing. You'll work cross‑functionally with CX, Product, and Sales to craft personalised, data‑driven experiences that drive growth and retention at scale. Key Responsibilities Strategy and lifecycle program design Design, build, and optimise end‑to‑end customer lifecycle programs that increase engagement, loyalty, and retention using platforms such as Iterable, Salesforce Marketing Cloud, Braze or similar. Partner with CX, Product, and Sales teams to influence campaign strategy and shape the customer experience roadmap. Stay current with emerging marketing automation trends, tools, and best practices to inform ongoing improvements. Campaign execution and optimisation Develop and implement multi‑channel campaigns with sophisticated dynamic content and personalisation logic across email, SMS, push, and in‑app messaging. Continuously optimise programs and customer journeys to improve effectiveness and efficiency. Set up and manage A/B and multivariate testing strategies; iterate campaigns based on performance insights. Collaborate with content and design teams to develop high‑impact creative assets. Data, reporting and insights Monitor campaign performance across key metrics; provide actionable insights to enhance engagement, conversion and ROI. Ensure CRM data integrity by supporting data hygiene practices and maintaining actionable audience segmentation. Commercial growth and revenue‑driven marketing Proven track record of designing and executing automation campaigns that drive revenue growth across acquisition, activation and retention stages. Experience re‑engaging lapsed users, increasing customer frequency of use and reducing churn through personalised, behaviour‑based campaigns. Skilled at cross‑sell and upsell strategies, leveraging segmentation and data insights to maximize customer lifetime value (CLV). Strong understanding of commercial KPIs and ability to optimise campaigns to hit growth targets. Technical leadership and platform management Act as a technical lead within the CRM team, providing platform expertise and guidance on best practices. Troubleshoot technical issues across marketing automation platforms to ensure campaign reliability. Collaborate with developers and data teams on advanced integrations and custom solutions. Compliance and deliverability Uphold best practices for email deliverability and maintain compliance with global privacy regulations (e.g., GDPR, CAN‑SPAM). Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3+ years of proven experience working directly with a major marketing automation platform (e.g., Iterable, Salesforce Marketing Cloud, Braze). Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms. Strong understanding of lead generation, lead nurturing, and customer lifecycle management and revenue generating campaigns. Proficiency in data analysis and reporting, with the ability to translate data into actionable insights. Skilled at simplifying technical concepts for non‑technical stakeholders. Effectively manages projects and priorities with strong organisational skills and experience in agile environments. Strong HTML/CSS skills for email template customisation is a plus. An analytical mindset and comfort working with data to drive decision‑making. Benefits Ongoing investment in your professional and technical career development. Wellness and lifestyle perks, such as monthly corporate massages and annual flu vaccinations. Recognition program. Parental leave and purchased leave options. Staff referral bonus program. Novated leasing options for vehicle financing. Great CBD location with easy access to public transport. Multicultural, collaborative team culture. Regular social activities. #J-18808-Ljbffr