Social Media Assistant

Victorian Institute of Sport – Albert Park VIC The Victorian Institute of Sport (VIS) was set up to assist the development of Victoria’s best athletes. It was established in 1990 by the State Government as a private trustee company, with its Board of Directors appointed by the Victorian Minister for Sport. The VIS is located at Lakeside Stadium, Albert Park. The VIS headquarters completed a renovation in February 2023, providing a brand new workspace for athletes and staff. It is a non-residential institute, which utilises Melbourne’s outstanding sporting facilities, to allow high performance athletes to live and train in Melbourne, the sporting capital of Australia. The VIS operates in partnership with National Sporting Organisations and State Sporting Associations to deliver high performance daily training environments (DTEs) for sports and athletes in support of the National High Performance Sport Strategy outcomes. Our facility and staff help prepare and support future and current Olympic, Paralympic, Commonwealth Games and World Champion athletes. About the Role The Victorian Institute of Sport (VIS) is seeking a creative and proactive Social Media Assistant for a 6-month fixed-term contract. In this role, you will support the creation, management, and distribution of engaging digital and social media content that promotes VIS, its athletes, programs, and brand. Success will be measured by increased audience engagement, brand consistency, and the growth of VIS’s digital reach across all platforms. Responsibilities Plan, create, and schedule engaging content across VIS platforms including Instagram, TikTok, LinkedIn, Threads, Facebook, X, YouTube, and emerging channels. Produce high-quality, innovative video, photography, and graphic design content optimized for social-first use. Write and publish posts and stories that reflect VIS tone of voice, purpose, and brand guidelines. Collaborate with VIS athletes, coaches, and staff to generate authentic storytelling content. Contribute ideas for content development and social media campaign strategies to grow engagement and reach. Explore new social media trends, tools, and formats to enhance community connection and brand awareness. Build and maintain strong online relationships with key partners and prominent social media accounts. Ensure consistent and professional application of VIS branding across all channels. Track and measure platform performance and use data insights to guide decision-making. Provide general support for Public Affairs & Marketing initiatives. Assist with organising and capturing content at VIS events and activities. Develop on‑brand resources and marketing collateral as required. Education & Experience Degree in Marketing, Communications, Public Relations, Digital Media, or a related field. Minimum 1 year of experience in a similar role or internship in social media, digital marketing, or content creation. Technical Skills Proficiency in major social media platforms: Instagram, TikTok, LinkedIn, Facebook, X, Threads. Solid knowledge of video editing software such as Adobe Premiere Pro. Ability to capture high-quality videos and photos using a camera (not just phone), including managing audio (e.g., external microphones). Basic knowledge of graphic design tools like Canva, Adobe Photoshop, or Illustrator. Familiarity with social media scheduling tools (e.g., Metricool). Understanding of analytics tools (e.g., Meta Business Suite, Google Analytics, or platform‑native insights). Experience with content management systems (e.g., WordPress) is advantageous. Soft Skills Strong written and verbal communication skills. Creative mindset with an eye for visual storytelling. Attention to detail and ability to follow brand guidelines. Ability to multitask and manage time effectively. Collaborative, curious, and open to feedback. Employee Benefits 2×u gear to proudly represent the VIS brand Friday Staff Sport – to get that competitive energy out and socialise with all staff Heavily subsidised access to St Ali barista coffee and Albert Park parking Newly renovated office with ergonomic sit/stand desks and plenty of natural light & open windows Free access to gym, boxing classes and pool/recovery facilities The VIS is committed to ensuring a safe and inclusive space for all, celebrating our differences where everyone is valued, included, and supported. We welcome applications from people of all backgrounds, cultures, genders, identities, ages, and abilities including those who identify as Aboriginal and Torres Strait Islander and people with a disability. We are dedicated to ensuring equitable opportunities for all, including making reasonable adjustments in recruitment and workplace processes to ensure everyone can perform at their best. #J-18808-Ljbffr