Head of Consumer Sales and Growth

The Carlton Football Club is one of Australia’s oldest and most prominent sport institutions. Founded in 1864, the Club’s headquarters and training facilities are located in Carlton at IKON Park, our traditional home ground. Our IKON Park redevelopment is now complete, and we are proud of our state-of-the-art facilities that supports our high-performance environment. We are passionate about our contribution to the Community and foster an inclusive and welcoming culture where our values are at the core of who we are and what we do. About the Role Club members are a significant part of all AFL and AFLW clubs and are critical in building sustainable Club success. Our members are at the heart of the reason Carlton exists. This is best encapsulated in the Club purpose which is ensuring a united, inclusive and values led club that achieves on and off field success and ignites a sense of passion, pride and belonging for members, supporters and stakeholders. The Head of Consumer Sales and Growth is responsible for leading and executing strategies to drive membership growth and new member acquisition opportunities. This role has a strong strategic focus, which includes the ability to research, and identify new market opportunities and bring energy in seeking new business. With a currently strong membership base, this role will focus on retaining the current membership cohort with the Membership Sales and Retention Manager, whilst proactively seeking new opportunities and new markets to drive future year on year membership growth. This is the key objective of this role. From an enablement perspective, the role will tap into the operational database in order to maximise the pool of prospects, turning prospects into new members. The role is a key leadership role, and will oversee the Membership Sales team, ensuring the team delivers on sales and retention objectives, which includes retention of existing members, whilst ensuring a positive, collaborative and optimal environment for the sales team, fostering high performance and staff engagement. This role also forms part of the Consumer Leadership Team. With deep expertise in club membership and membership products, the role is responsible for membership product and price recommendations (along with the GM and Membership Sales & Retention Manager) and maximising seating opportunities for members and supporters at home ground venues (MCG and Marvel Stadium). This position will also oversee and ensure all membership revenue, gate receipts and retention targets are met. With new growth areas within local, regional and interstate communities, it is essential for the Carlton Football Club to further consolidate its current members and explore new markets. The intended outcome in the long term is to translate supporter interactions and a strong sense of belonging, into Carlton memberships, which in turn, aims to contribute to an increase in Club revenue streams. Collaborating with the Ticketing and Operations team, the role also includes driving and executing the member and General Admission ticketing strategy for home games to maximise attendance and drive revenue opportunities. It also includes key liaison with home ground venues to source additional quality seating for Carlton members and supporters. Key Responsibilities Lead and build an engaged, customer focused, high performing team. Provide performance feedback, coaching and support to team to elevate performance. Role model the Club values in day-to-day decision making and interactions and challenge behaviours that are not aligned with Club values. Lead with impact, cultivating a team environment that is collaborative, open and inclusive. Oversee the Sales team to achieve sales and retention membership targets year on year. Ensure membership