Category Manager

Category Manager, Frozen & Snacks - Shape the Future of Flavour Do you have a strategic mindset, with a passion for turning data into delicious growth? General Mills Australia is seeking an exceptional Category Manager to lead our high-growth Frozen & Snacks portfolios in Melbourne This isn't just a job; it's an opportunity to be instrumental in shaping the future of iconic brands, driving long-term growth for General Mills and our retail partners. If you thrive on strategic thinking, advanced analytics, and making a tangible impact, we want to hear from you About General Mills Australia: Join a global food company that makes food the world loves Do Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we're committed to innovation, growth, and making a positive impact. Be part of a team that values collaboration, strategic thinking, and empowering its people to thrive – these are just some of the reasons why we have been certified as a Great Place to Work for 6 consecutive years, and one of the Best Workplaces in Australia for Women for the second time in 2025 What's in it for YOU? (Discover the Great Stuff First) Flexible Working: Enjoy a balanced 50/50 working model, home/office split. Wellbeing Focus: Reclaim your Fridays with a dedicated half-day Friday every week for your personal wellbeing and work-life balance. Convenience: Benefit from free on-site parking at our vibrant Melbourne office. Growth & Development: Access world‑class learning & development programs designed to elevate your skills and career trajectory as well as in‑house mentoring. Inclusive Environment: Experience best‑practice workplace flexibility and inclusivity, where you are truly seen, heard, and belong. What You'll Do: Drive Growth & Innovation Strategic Visionary: Develop and champion a compelling 3-year commercial category strategy for high-growth Frozen & Snacks, influencing major retailers like Woolworths, Coles & Independents. Insight Architect: Translate complex consumer, shopper, and market data (Nielsen, Quantium, Circana) into clear, actionable insights. Growth Driver: Co‑lead the externalisation of strategic plans into customer Joint Customer Planning (JCP) initiatives, making a tangible impact on sales and market share. Innovation Champion: Provide critical category inputs for New Product Development (NPD), assessing potential and ensuring successful launches. Retail Partner: Lead end-to-end customer range reviews, crafting compelling selling stories and optimizing shelf effectiveness through advanced Planogram (POG) analysis. Cross‑Functional Leader: Act as the category expert within our Market Activation Team (MAT), collaborating with Marketing, Sales, and Strategic Revenue Management (SRM) to embed growth principles. Performance Maestro: Monitor and report on category performance, providing strategic recommendations to strengthen business growth and competitive advantage. The suitable degree qualified candidate will bring the following recipe for success Proven FMCG Category Expertise: A strong track record as an Assistant Category Manager or Category Manager, driving growth through data‑led strategies within the FMCG sector. A Data Wizard: Power‑user proficiency in syndicated data sources (Nielsen Scan/Homescan, Quantium, Circana/Synergy) – you live and breathe insights A Strategic Thinker and Influential Communicator: A collaborative spirit working effectively within cross‑functional business teams. A Deep understanding of shopper mindset, customer go‑to‑market strategies, and category management principles. Ready to Make Your Mark? If you're a dynamic Category Manager ready to drive significant growth in a high‑impact role, we want to hear from you Apply now and let's create the future of flavour together. #J-18808-Ljbffr