Digital Marketing Coordinator

Digital Marketing Coordinator Position: Organisation Unit: Location: Closing: Synopsis: Become an integral part of a Marketing team that fosters collaboration and support. Located at our Keysborough campus with free on-site parking. Work on organic and paid campaigns – this role offers variety Haileybury is excited to welcome you to the Marketing team in a full-time, ongoing capacity, where you will contribute to a key business unit responsible for delivering our strategic marketing, communications, including all digital advertising and engagement, and design activities across all our campuses including Melbourne, Darwin, and Pangea online school. Reporting to the Director of Marketing, you will have the opportunity to be part of the development and execution of a variety of digital marketing campaigns, work with a thriving marketing team to ensure we remain relevant, engaging and grow the Haileybury brand. Key Responsibilities Develop and plan digital marketing strategies across Haileybury’s digital platforms including website, social media channels, digital marketing media and ad channels to maximise both brand and tactical campaigns Develop social media strategies and plans across paid, earned and owned media to produce strong outcomes and brand excellence Applying digital analytics to improve campaign effectiveness and continue to grow the digital footprint to ensure the Haileybury brand and the digital experience are world class within the education sector Have an understanding in brand strategy and find innovative ways of bringing a strong digital presence across an end-2-end customer journey experience that is consistent in above-the-line and below-the-line activities Collaborate with agencies, internal and external stakeholders to ensure all relevant bodies are taken on the digital journey Evaluate emerging technologies and provide thought leadership and recommendations for adoption where appropriate About You We are looking for a team player who brings the following skills and experience: 2+ years’ experience working in a digital media environment Experience leading SEO/SEM,CRM, Social Media, Programmatic and Content driven campaigns An understanding in website architecture across web development and website enhancement Knowledge of digital analytics tools and digital programs (e.g., Google Analytics,) and providing recommendations for improving performance Experience in developing and optimising Google AdWords campaigns Ability to drive social media best practice and standardise regulatory behaviours and user posting If this sounds like you, we encourage you to apply to join the team at Haileybury where we aim to create a supportive culture and learning environment that fosters both academic achievement and personal growth for our staff and students. About Haileybury Haileybury’s vision is to be recognised as a great world school. Our mission is to deliver an exceptional educational experience that fosters the growth of each student through leading teaching and learning programs, a wide array of opportunities, within a culture of high expectations, empowering students to excel. Everything we do is centred around the Magenta Principles, striving for and achieving more than expected. Our Principles support and shape this in our daily work: Every student matters every day Every staff member matters every day Effective practises support sustainability Once inclusive community Haileybury offers a flexible, diverse and inclusive workforce. We’re focused on embracing change and celebrating and nurturing our people. Why work for us? Competitive salary, with further career development and opportunities Ongoing professional and personal development Excellent on-site facilities, grounds and working environment Secondment opportunities and pathways to other Melbourne campuses, Haileybury Rendall School Darwin and Haileybury Senior School Tianjin Supportive, hybrid and flexible work options Employee leave benefits such as paid parental leave and additional personal leave Employee Assistance Program (EAP) Various financial benefits to employees through discount partnership programs and salary packaging options Want to find out more? To view the position description, please click on the attachment below. For all inquiries, please contact the People and Culture Team via To apply, please click on the “Apply Now” button to be redirected to our online recruitment portal. Applications close; (10:00 am), Monday, 27 January 2024. Please note that successful applicants must have the right to work in Australia, National Police Check and Working With Children Check. Haileybury is committed to the protection and the promotion of a culturally safe and supportive working environment for diverse communities. The successful applicant will be required to satisfy child protection screening, and adhere at all time to the school's Child Safety and Wellbeing policy, ( Haileybury is an equal opportunity employer. We celebrate diversity and creating an inclusive environment for all employees. We welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander people. #J-18808-Ljbffr