HCP Marketing Specialist

HCP Marketing Specialist / Senior HCP Marketing Specialist ANC/BNC Location: Melbourne, Victoria, Australia Join a dynamic, innovative team at Swisse Wellness, part of the H&H Group, dedicated to inspiring wellness through science and purpose‑led care. About the role As the Senior HCP Marketing Specialist for ANC/BNC, you will collaborate with stakeholders to execute Health Care Practitioner brand marketing plans and strategic initiatives that drive long‑term sales, profit, and market‑share growth for products within the Adult Nutrition Care (ANC) and Baby Nutrition Care (BNC) ranges. You will leverage scientific evidence and health expertise to equip the Sales and Field Teams with tools and insights, enabling them to influence customers to recommend and range our products. Key responsibilities HCP Brand Development Support the implementation and evaluation of the HCP Brand Plan for ANC/BNC in line with corporate direction. Collaborate with Marketing, Sales, Customer Service and Science as a product expert, providing technical expertise where required. Provide exceptional copywriting, proofreading and editing for medical marketing and advertising collateral, delivering key messages in accordance with the HCP Marketing Plan. Collaborate with the Social and Content Coordinator to plan content across social media channels, including community management. Deliver and evaluate technical product content for dissemination across a variety of mediums and targeted audiences. Contribute key HCP insights and incorporate them into product communication, education materials and product development. Undertake post‑campaign analysis, optimisation and reporting to drive marketing excellence and seek continuous improvement for HCP Marketing Plan initiatives. Conduct in‑depth competitor analysis for all NPD and current range. Support Education & Training manager with customer sell‑in of NPD. Stakeholder Management Cooperate with related business functions, inputting local performance and learning while leveraging global/ANZ best practices. Work closely with HCP agencies and key suppliers to optimise creative concepts that meet brand objectives. Regulatory/Technical Work with Scientific Affairs, Corporate and Regulatory departments to support medical claims and ensure all business activities comply with relevant acts, legal demands and ethical standards. Reporting Support comprehensive competitive tracking for the HCP channel and related products, communicating opportunities, risks and action plans to the HCP Marketing Manager. Evaluate key initiatives and communicate findings and recommendations to the HCP Marketing Manager. Desired Skills & Experience Maximum 5 years’ experience in the natural or nutritional medicine industry, ideally in a commercial or field‑based role, with marketing experience highly regarded. Bachelor’s degree in a health discipline (e.g., Naturopathy, Nutrition, Dietetics), with clinical experience recommending healthcare products to patients considered highly valuable. Ability to translate nutritional science into clear clinical and commercial messaging. Strong technical knowledge of product formulations and ingredient efficacy within one’s responsibility, with health and wellness expertise. Ability to communicate complex product, scientific and competitor information clearly and persuasively at a head‑office level. Experienced in training business managers on product formulation, competitor landscape and points of difference to support NPD sell‑in. Highly organised with strong attention to detail, able to thrive in a fast‑paced environment, and proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook). Skilled in translating technical information and scientific evidence into effective materials for field teams and/or consumers. Experience in implementing Health Care Practitioner‑focused promotional activities and evaluating their effectiveness, with the ability to analyse results and present actionable insights to guide strategic direction. Demonstrated ability to influence and engage internal stakeholders to drive outcomes. Strong understanding of the Australian Regulatory Guidelines (TGA) and their application. Benefits Our total rewards package includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, performance awards, and a variety of social and recreational activities, tailored to the region. Equal Opportunity Statement H&H Group believes in the benefits of a diverse & inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination & harassment, creating a safe and inclusive environment for all. We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will enable reasonable adjustments where suitable. If you have what it takes, please apply via the online portal and we will be in touch soon. We move quickly and may fill the role prior to the application close date, so we suggest you get in touch today Referrals increase your chances of interviewing at Swisse Wellness by 2x. #J-18808-Ljbffr