Social Media
vor 23 Stunden
MWL is looking for a creative and highly passionate Social Media & PR Manager to lead MWL’s digital presence and drive the next phase of our global brand story. This is a hands‑on strategic role for someone who’s equally comfortable setting the vision as they are executing it. Driving the visual & influencer strategy, staying ahead of elevated trend forecasting with strong storytelling instincts. You’ll be the pulse of the brand: Leading our social media strategy, nurturing influencer and PR relationships, ensuring MWL continues to set the tone in modern bridal. What you’ll do: Drive strategy across all channels – Instagram, TikTok, Pinterest & LinkedIn, setting direction, tone, and visual rhythm in line with brand’s aesthetics and goals Oversee day‑to‑day execution of content scheduling and planning. You'll be supported by a full‑time in‑house Content Creator and Graphic Designer Collaborate closely with the TikTok Manager and Content Creator to ensure content output is cohesive, consistent, and aligned with brand strategy Brief content as per strategy working as afar ahead as possible Maintain and update the social media calendar, ensuring all activity is synced with campaigns, launches, and marketing milestones Be the first to spot trends and creators to identify how MWL can authentically join the conversation and collaborate Lead influencer and UGC strategy – from identifying newly engaged brides to securing placements with fashion and lifestyle creators Liaise with creators and influencers to maintain an ongoing stream of content, ensuring MWL remains aspirational and visible across platforms Oversee press & PR outreach for new campaigns and key brand moments - creating and maintaining relationships with bridal directories Support the marketing team in storytelling through key moments – product launches, brand campaigns and international events You’ll thrive if you: Have experience in social media, PR or influencer marketing – ideally within fashion, beauty or lifestyle (but not limited to) Ensure creatives are always engaging across all MWL platforms – from Instagram reels to stills, stories and editorial snippets Be obsessed with culture and always two steps ahead of the trend curve Feel confident establishing organic strategy and optimising for maximum growth Understand how to blend data-driven decisions with instinctive creativity Feel confident briefing, directing and collaborating both internally and with external partners Love storytelling, visual strategy, and all things social #J-18808-Ljbffr
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