Senior Manager

vor 2 Wochen

Council of the City of Sydney, Österreich Canon Australia Vollzeit

About Us Canon is the world's leading imaging organisation. As a Fortune 500 company, we inspire people with imaginative ideas that help them connect, communicate and achieve more. When you join Canon Australia you’ll find a rewarding culture that values you, empowers career progression, and turns goals into reality. About The Role The Senior Manager – Channel Marketing is a parental‑leave cover responsible for executing Canon’s B2B channel marketing strategy. The role develops, executes and oversees product launches, offer campaigns, demand‑generation programmes, sales tools and marketing content in alignment with the Channel Marketing team and business stakeholders. It reviews market and programme analysis of targeted verticals, segments, customers and channel partners, and presents the in‑depth value proposition for each key channel. Scope of Role Execute marketing strategies that drive business growth, enhance sales and customer engagement, and impact market share, customer acquisition and channel revenue. Lead value‑proposition development, messaging and positioning for campaigns and content in line with Canon brand purpose and customer audience attributes. Collaborate with ATL/BTL agencies to develop effective campaigns, content and channel plans and deliver cross‑agency deliverables for key marketing campaigns. Drive business planning for brand, comms, offers, campaign activities and events and integrate into the B2B planning process. Collaborate with senior leadership and stakeholder teams to shape strategic thinking and deliver business results. Oversee project management and delivery of channel requirements, including vertical, product positioning, always‑on campaigns and content. Lead initiatives reporting to determine activity ROI, optimization opportunities, alignment to channel goals and impact on channel growth. About You We are looking for a marketing leader with proven experience in brand/channel strategy and communications across channels. The successful candidate will identify commercial opportunities, drive and align teams with group objectives, and thrive in a collaborative environment. 10+ years of in‑house marketing or agency experience. Experience managing budgets of $1.5M+. In‑depth knowledge of digital marketing channels – paid, owned, and earned. Strategic thinker with the ability to develop persuasive communications based on customer insights. Ability to develop strategic briefs for external agencies and critically review concept work. Strong analytics acumen and deep knowledge of one or more marketing technology platforms. Benefits Include but Not Limited To Bonus leave including birthday leave, Canon Day, Kyosei Day. Flexible working arrangements. Training and development opportunities. Well‑being benefits (discounted health insurance, flu vaccines, confidential counselling). Performance recognition through quarterly and annual awards. Canon products at discounted rates. Education assistance for external training. Equal Employment Opportunity We are an equal opportunity employer committed to an inclusive culture. All applicants will be considered and welcome regardless of age, culture, ability, religious beliefs, national origin, sexual orientation or gender identity. Referrals increase your chances of interviewing at Canon Australia by 2×. #J-18808-Ljbffr

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