Content and Community Officer

vor 4 Wochen

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About Brand Gold Coast TheGold Coast’s reputation is one of its most valuable assets. Australians andvisitors fromaround the world know us for our beaches, events, and theme parks. What is the broader story we tell about our city as a place to live, work, invest, study, and visit? And what is the plan to bring it all together?This is an exciting time to join Brand Gold Coastinitsstart-up phaseas wework with 750,000 partners to build a unifying cultural expression and strategy – our place brand. Brand Gold Coastisthecentral placebranding entity that provides guidance to all Council owned entities and community toestablishand maintain a unified Gold Coast identity.Our mission is to use the Gold Coast brand to help everyone build everything. About the role TheContentandCommunity OfficerwillassisttheBrand Gold Coast team withtheproduction and execution of story-led social anddigitalcontent to build a strong and positive community. Key responsibilities Assistwith content production, helping to organise timelines, resources, briefs, approvals, releases, and permits to ensure projects run smoothly. Maintain and execute the shared content schedule. Adapt andmaintaina team-wide DAM system including naming conventions, metadata, storage, and versioning. Write short-form copy,andshoot and edit mobile content (BTS, micro-interviews, daily-lifereelsand stories)ensuring a consistentand on-brand tone, look, and feel. Empower creators with caption frameworks, content banks,templatesand presets for on-brand, platform-specific content. Schedule and publish content and manage DMs. Help build andmaintaina moderation and escalationplaybook for social media risks. Support shoots on-set, withcall sheets, releases, time-tracking, and people wrangling. About you You are energetic, empathetic, curious, and proactive.Youdeeply understand and lovedigitalandsocial media, as it is now and as it will be, and you see the opportunity to tell the Gold Coast storythrough Gold Coasters.You have hands-on experience withshort-formediting, scheduling tools, asset review, and analytics.You thrive in a start-up environment and a small team, and you are curious about the field of place-branding. While you are deeply passionate about what you do, and highly skilled, youdon’ttake yourself too seriously.You like giving, receiving, and implementing constructive feedback.Youfeelthe GoldCoastand you are passionate aboutmaking it better, story by story. You willalsohave tertiary qualifications (or equivalent) ina marketing, advertising, or communication disciplineand a driver’s license. How to apply If this opportunity excites you and you want to be part of building the Gold Coast brand, please submit your resume and a cover letter outlining why you would be a good fit for the role directly via SEEK by9am Monday 24 November. #J-18808-Ljbffr

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