Marketing Manager

vor 1 Tag

Townsville City, Österreich The Ville Vollzeit

Marketing Manager - Gaming & Loyalty | The Ville Resort-Casino Rising from the edge of the Great Barrier Reef, The Ville Resort-Casino is North Queensland’s premier destination for dining, entertainment and leisure, combining casual sophistication with the vibrant, playful spirit of modern Australia. Our precinct also includes our five-star luxury hotel Ardo and Townsville Entertainment & Convention Centre (TECC). Joining our team means you’re joining the best and brightest talent in tourism, hospitality, and gaming to help us create exceptional experiences for our guests every day. About the role In this role you will lead the gaming and loyalty marketing strategy to increase EGM and TG revenue through promotions and campaigns that increase Casino patron acquisition, retention and reactivation. Key Tasks Develop and execute comprehensive marketing to grow gaming revenue and brand recognition of the Casino and loyalty program. Develop and execute loyalty program initiatives and communication strategies to drive customer visitation, retention and spend. Lead the gaming marketing team to design and implement gaming marketing campaigns across digital, social media, direct marketing, traditional media and on-property promotions. Lead the marketing of Casino transformation projects. Lead the VIP Events marketing strategy to increase Casino patron visitation and spend. Lead the gaming marketing team including allocating workloads, ensuring adherence to policies, procedures and regulatory requirements, and providing opportunities for professional development. Provide support and communicate any change or impact to the marketing gaming team on customer I.T. systems. Analyse data to inform the creation of marketing activities as well as assessing the effectiveness of marketing campaigns and promotions. About you Tertiary qualification in marketing, communications, business or similar Minimum five years’ experience in a Marketing or similar role Able to obtain a Gaming Licence Experience in delivering high-quality, revenue generating marketing campaigns Experience in communications across a variety of mediums including Email Direct Marketing Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel) A working knowledge of MailChimp and Wordpress would be an advantage Experience in data analytics and copyrighting desirable What we offer Competitive pay Generous discounts on accommodation and dining across the precinct Access to special offers with our corporate partners Career pathways with Morris Group businesses all over Australia and abroad Support via our Employee Assistance Program About Morris Group The Ville Resort-Casino precinct is part of Morris Group: an independent, family-run business operating a collection of iconic Australian experiences. With businesses in tourism, hospitality, aviation, and technology, we’re on a mission to make a positive impact doing work we love. From luxury resorts and lodges to urban beer gardens, elevated dining experiences, and superyacht adventures; everything we do is inspired by our love for good company and the great outdoors. Working for us At Morris Group, people are key. Every day we deliver exceptional experiences because of our exceptional people. We approach each day with a mindset of sharing and learning so we can grow as professionals and individuals. We are diverse, forward-thinking, and innovative, and we care about our communities, our environment, and the world around us. We believe that the way we do business and the way we treat each other is a key measure of our success. Our Values At The Ville, Ardo and TECC we create memorable experiences for our customers. We foster a dynamic and thriving entertainment precinct that brings people together. As a team our core values are all about the VIIBES: Vibrant, Integrity, Innovation, Belonging, Excellence, and Service with Care. How to Apply If this role sounds like the perfect fit for you, please apply by sending a copy of your CV and a cover letter. Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad. #J-18808-Ljbffr

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