Martech & Analytics Lead

Direct message the job poster from Inlight At Inlight, we’re building more than digital products, we’re creating a culture where people genuinely matter and have the opportunity to thrive. Our team is curious and collaborative, creative, challenging how things are done and solving complex problems to deliver lasting value for our clients. We’re a supportive workplace that brings diverse perspectives together to make creativity, craft and technical excellence part of everything we do. We’ve built a workplace where people are able to do their best work. Hybrid working is the norm, wellbeing is a priority, and we make time to connect, from social catchups to celebrating each other’s wins. We place a strong emphasis on growth, offering structured onboarding, mentorship, learning resources, and regular opportunities to share knowledge and explore new ideas. The Opportunity We’re looking for a Martech & Analytics Lead to establish and grow Inlight’s MarTech & Analytics practice within our Strategy & Consulting team. This is a unique opportunity to build out a new capability area while delivering strategic and hands‑on solutions that help clients leverage data, marketing technology and analytics to drive meaningful business outcomes. You’ll collaborate closely with the Chief Strategy Officer, as well as our Design and Engineering teams, to define strategy, shape solutions and deliver projects that bridge the gap between marketing, data and technology. This role is ideal for someone who combines strategic consulting skills with technical know‑how, and is excited by the challenge of shaping a new discipline within a growing, innovative agency. Responsibilities Lead MarTech and analytics engagements including audits, strategy, vendor selection and roadmap development Design and implement Customer Data Platform (CDP) and marketing automation strategies (particularly Braze) Develop data and analytics frameworks, dashboards and KPI measurement plans Partner with clients to deliver measurable outcomes and drive digital transformation Collaborate with Strategy, Design and Engineering teams to deliver composable, best‑of‑breed solutions Define service offerings, develop playbooks, and contribute to thought leadership Build relationships with technology vendors (Braze, Segment, Mixpanel, etc.) and identify opportunities to grow the practice What We’re Looking For 5–8 years experience in MarTech, digital marketing or analytics roles, ideally within a digital agency or consulting environment Proven hands‑on expertise with marketing automation (Braze or similar), Customer Data Platforms (Segment, Tealium, mParticle) and analytics tools (Mixpanel, Contentsquare, Amplitude) Strong understanding of data strategy, architecture and measurement frameworks Excellent client‑facing skills, with the ability to translate technical detail into business value Strategic, self‑motivated and comfortable operating in an emerging practice area A collaborative and curious mindset, with strong communication and problem‑solving skills What Matters to Us Human Impact: We design digital experiences that solve real human needs and create positive change Client Partnerships: We build lasting relationships that deliver clear, measurable outcomes for our clients Ownership & Growth: We empower our team with autonomy, supported by mentorship, shared learning and an approachable leadership team Diversity & Inclusion: We celebrate different perspectives and foster an inclusive team culture Collaboration & Connection: We prioritise connection and fun through regular team events and celebrations Learning & innovation: We ensure you are set up for success, with structured onboarding, knowledge‑sharing sessions and a $1,000 annual learning fund supporting continuous growth Meaningful impact, Culture & Belonging: We have a strong connection to the work we do, driving meaningful outcomes in a creative and supportive workplace environment Flexibility & Wellbeing: We promote work/life balance through our hybrid approach to work, with flexible schedules, and a range of wellbeing initiatives. Interested? We’re committed to building a workplace where everyone feels welcome, supported and valued. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, and those of any age, race, ethnicity, religion, gender identity, disability, sexual orientation or cultural background. If this role gets you excited, apply via the link, we'd love to hear from you Clifton Hill, VIC Check out our Glassdoor reviews to see what makes Inlight a great place to work Seniority level Mid‑Senior level Employment type Full‑time Job function Research, Analyst, and Information Technology Industries IT Services and IT Consulting, Design Services, and Software Development #J-18808-Ljbffr