Senior Manager

Senior Manager - Marketing & Communications (Netball World Cup) Join to apply for the Senior Manager - Marketing & Communications (Netball World Cup) role at Netball Australia About Netball Australia Netball Australia (NA) is the driving force behind netball in Australia, shaping the game from grassroots to greatness. As a proud member of World Netball (WN), NA oversees national teams, the elite Suncorp Super Netball league, and fosters the sport at every level—from local courts to the global stage. For nearly 100 years, Netball Australia has led, inspired, and supported a myriad of opportunities for thousands of communities and millions of Australians to play, deliver, watch, and ultimately love our sport. We are proud of our heritage and position as No. 1 in the world, with a team that loves what we do and is committed to making Netball one of the most loved sports in Australia. About Netball World Cup Sydney 2027 Brace Yourself for an unforgettable opportunity to be part of the world’s premier netball event. In 2027, Sydney will host the Netball World Cup, uniting 16 of the top international teams for 10 days of elite competition and global celebration. As we mark Netball Australia’s centenary, we’re building a tournament that champions inclusion, empowerment, and innovation—on and off the court. We’re looking for passionate, purpose-driven people to help bring this vision to life. As part of the Local Organising Committee, you’ll join a collaborative team focused on delivering operational excellence, engaging fans, creating legacy, and making memories that will stay with you for a lifetime. We offer a fun and flexible, hybrid work environment that supports balance, wellbeing, and professional growth. About The Role This is both a strategically important and exciting role that will lead the development and delivery of an integrated marketing and communications strategy for the Netball World Cup Sydney 2027, driving fan engagement, maximizing brand visibility, ensuring stakeholder alignment, and contributing to the tournament commercial revenue objectives. Overseeing campaign planning, media relations, PR, content creation, social and digital engagement, you will ensure the tournament’s values and legacy objectives are reflected across all channels and drive promotion and attendance at the tournament through ticket sales and fan engagement. Key Areas of Focus Develop and execute a multi-phase marketing strategy to build awareness, drive ticket sales, and promote major tournament milestones. Embed legacy messaging into all campaigns, highlighting community impact, First Nations and CALD community engagement, and sustainability. Manage key branding integration and promotional opportunities with the Tournament Broadcasters. Oversee creative development, media buying, and campaign performance across digital, social, print, broadcast, and outdoor channels. Lead and implement the digital, social, and content strategy across all relevant owned, earned, and paid platforms. Lead & implement proactive and reactive media strategies to protect and enhance reputation and support ticket sales and full attendance at key hospitality events. Develop and implement fan engagement and activation strategies that align with the overarching marketing plan and campaigns. Lead the operational planning and delivery for all Marketing, Media and Communications activity in the lead up to, during and post tournament. Work in collaboration with partners to promote engaging and innovative fan experiences in the lead up to, and during, the tournament. Foster strong relationships across internal and external stakeholder groups. Inspire and lead a team to think big, push boundaries, and deliver programs that create a lasting impact. About You You’re a strategic thinker, a creative storyteller, and a hands-on leader who knows how to make big things happen. With a minimum 6–8 years of experience in marketing, media, or communications, ideally in sport, entertainment, or major events, you know how to turn bold ideas into powerful campaigns. You’ve led teams, developed and implemented purpose-built marketing strategies, launched campaigns, and delivered results. You thrive in fast-paced environments, love working across departments, and know how to bring people on the journey, whether it’s internal teams, government, brands, media, or senior stakeholders. What Sets You Apart Proven experience in major events, tournaments or rightsholder organisations Data-driven decision-making and marketing strategy planning Hands-on campaign development across media, PR, digital, social, content and comms Strong stakeholder engagement across commercial, media, government, and sport sectors Deep knowledge of brand, content, SEO/SEM, CRM, and analytics Exceptional written communication across formats—from press releases to web copy A passion for sport, storytelling, and creating campaigns that connect and inspire Additional Information Reporting into the General Manager – Revenue & Engagement, this full-time role is based at Sydney Olympic Park on a fixed-term basis through to October 2027. Travel and flexible working options may be required from time to time. We reserve the right to shortlist and interview suitable candidates as they are identified. The recruitment process includes a phone screening, two rounds of interviews (virtual and in-person), and professional reference checks. Netball Australia & the LOC takes safeguarding seriously and candidates will undergo a criminal record and Working with Children check prior to employment and must maintain valid checks throughout employment. We are committed to a diverse, inclusive, and safe environment for all. Research shows that women and other marginalised groups tend to apply only when they meet every box. If you think you have what it takes but don’t meet every point above, please still get in touch. We’d love to have a chat and see if you could be a great fit. #J-18808-Ljbffr