Senior Marketing Campaign Manager

Since 2024, 7‑Eleven Australia has joined 7‑Eleven international to be part of the biggest retail network across the world, represented in 20 countries with over 84,000 stores. We have big growth plans in Australia and a lot of opportunity for someone who wants to be part of ever-growing retailer with a global footprint. About the Role These roles don’t come up often at 7‑Eleven We’re looking for an experienced Senior Marketing Campaign Manager to lead the end‑to‑end development and execution of integrated campaign communications that inspire customers, change perceptions, grow product appeal and deliver sales results. In this role, you’ll champion breakthrough creative and media experiences across the full marketing ecosystem. Working closely with internal teams and agency partners, you’ll bring big ideas to life in a way that connects deeply with audiences and moves key metrics like consideration, trial, repeat visitation, and sales. Key Responsibilities Lead the planning, development, and execution of fully integrated marketing campaigns. Drive a world‑class creative process, writing sharp briefs, guiding agencies, incubating and protecting an idea from concept through to final delivery. Oversee media planning and execution, ensuring placements are effective, data‑driven, and aligned to audience and campaign objectives. Set clear campaign objectives aligned to customer measures (such as awareness, consideration, perceptions) and commercial goals (such as traffic, sales, basket size). Partner with insights and media teams to define KPIs, build measurement frameworks, track results, and optimise performance in real time. Report campaign outcomes to senior stakeholders with clarity and strategic insight. Influence cross‑functional teams such as Category, Loyalty and Retail Operations teams to ensure campaigns are aligned, cohesive, and commercially effective. Galvanize creative, media and production agencies to deliver high‑quality outputs on time and on budget. Advocate for creative excellence and innovative media thinking that differentiates 7‑Eleven in a highly competitive category. Ensure all communications are audience‑first, culturally relevant, and reflective of 7‑Eleven’s brand values and tone of voice. Identify opportunities to test new formats, channels, and storytelling approaches that elevate our approach. What You Bring 8+ years’ experience in marketing, brand, or integrated campaigns, ideally in retail, FMCG, or agency environments. Proven track record delivering high‑impact campaigns that shift customer metrics and drive sales results. Strong creative judgement and experience managing agencies across creative, media, and production. Deep understanding of the modern media landscape across paid, owned, earned and retail environments. Excellent stakeholder management, communication, and project leadership skills. Ability to balance creativity with commercial pragmatism. Why Join Us Vibrant Open Office in Richmond. Work in a dynamic, collaborative space that sparks creativity Work Your Way. Enjoy the perfect balance of remote flexibility and in‑office collaboration. Get the best of both worlds Family Comes First. Get up to 15 weeks of paid parental leave for both primary and secondary carer, so you can focus on what matters most Make a Difference. Take a paid day off each year to volunteer for a cause you’re passionate about Fuel Your Day. Enjoy free 7‑Eleven coffee and snacks in the office—because great ideas start with great coffee Stay Social & Connected. Join our Social Club and Open Committee for regular events, celebrations, and fun activities Grow Without Limits. Access unlimited LinkedIn Learning courses and invest in your personal and professional development At 7‑Eleven our people are at the heart of everything we do. We are committed to creating a workplace that fosters inclusion and celebrates diversity. We strive to make every single 7‑Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer 2024‑2025 and Bronze Accredited with the Australian Workplace Equity Index. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at To find out more about our current opportunities follow us on LinkedIn or view our careers page. #J-18808-Ljbffr