Product Marketing Manager

vor 14 Stunden


Council of the City of Sydney, Österreich ZEEKR Vollzeit

About ZEEKR ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. As part of Geely’s ecosystem, ZEEKR embodies cutting-edge design, advanced technology, and user‑centric electric mobility experiences. About Geely: A global leader in smart electric vehicles and automotive innovation. Owns iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin. Boasts $100B+ in assets and employs 140,000+ people worldwide. Employs over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany. Operates 4,000+ sales and service locations globally. Recognized as a Fortune Global 500 company for 13 consecutive years. Drives AI‑powered automotive solutions supported by one of the industry’s largest cloud computing capacities (1.02 Exaflops/sec). Through Geespace, has launched 20 satellites to enhance safe autonomous driving capabilities. Employs world‑class digitalisation and AI‑driven manufacturing processes. Responsibilities and duties Our ZEEKR AU Head Office is looking for an experienced Product Marketing Manager who will be part of building our business in ZEEKR Australia & New Zealand. Leading the product marketing strategy development and launch execution in the Australian market, and successfully shaping product competitiveness through precise competitor analysis and differentiated positioning. Benchmark local and global competitors to define ZEEKR’s differentiation in technology, performance and user experience. Develop product positioning and product marketing strategy tailored to the Australian market. Launch Planning & Go-to-Market (GTM) Coordinate cross-functional launch activities, including media previews, test drive and retail readiness. Coordinate and review product launch materials — brochures, training decks, model guides, feature highlight videos and web content. Support campaign execution for major product milestones (launch and model year updates). Ensure all marketing and digital channels deliver clear, accurate product communication aligned with product marketing strategy. Cross-Functional Collaboration Work closely with HQ product marketing, PR and brand teams to localise assets and messaging for the Australian audience. Partner with retail, digital and aftersales teams to ensure seamless product experience across customer touchpoints. Act as a local product marketing expert to support internal stakeholders and media enquiries. Qualifications Bachelor’s degree in Marketing, Business, Engineering or related discipline. Minimum 5 years of experience in automotive product marketing, EV or premium brand marketing. Good understanding of the Australian automotive and NEV landscape. Strong analytical and project coordination skills, with attention to detail. Excellent communication, presentation and teamwork capabilities. Passionate about sustainability, technology and innovation. #J-18808-Ljbffr



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