CRM Manager

At SHEIKE, we believe every interaction is an opportunity to create connection, spark confidence, and build a moment that matters. We’re looking for an experienced CRM Manager to help us elevate every touchpoint – bringing our brand to life through personalised, meaningful, and engaging customer experiences. From our beginnings in Sydney’s markets over 46 years ago, SHEIKE has grown into a national fashion brand with a bold vision: to empower women to express their style with confidence. Today, with 50+ boutiques and a thriving online community, our digital ecosystem plays a vital role in how we inspire, connect, and grow. And that’s where you come in. Reporting to the Head of Digital & CRM, this role is all about shaping the way customers experience SHEIKE across Email, SMS, Web Push and lifecycle programs. You’ll blend creativity and data to deliver personalised journeys that drive engagement, loyalty, and lasting customer relationships. A Day in the Life You’ll be the heartbeat of our customer communication strategy – designing, implementing, and optimising CRM initiatives that connect customers to the SHEIKE world in a personal, memorable way. Your key responsibilities will include: Developing and executing CRM and lifecycle strategies that drive engagement, retention and revenue Leading our Email and SMS program, from planning and briefing through to build, testing and deployment Managing lifecycle flows including welcome, post-purchase, win‑back and loyalty journeys Leveraging CDP data to create segments and deliver personalised, targeted content Collaborating with Ecommerce, Digital Marketing and Creative teams to ensure cohesive messaging and brand consistency Owning CRM reporting – monitoring open rate, CTR, conversions, retention and revenue attribution Identifying opportunities to enhance automation, customer journeys, and user experience Supporting CRM and CDP platform development, integrations and optimisation Driving a test‑and‑learn culture to continuously improve performance and customer outcomes About You You’re equal parts analytical and creative – someone who loves blending data with storytelling to deliver communications that feel personal, thoughtful, and on‑brand. You thrive in a collaborative environment yet enjoy owning projects end‑to‑end with confidence and clarity. You’ll Bring A strategic mindset with strong execution capability Excellent analytical skills and attention to detail Proven success in CRM or lifecycle marketing roles Experience with CRM platforms (Klaviyo preferred) and CDP environments (LEXER preferred) Confidence working cross‑functionally and presenting insights to stakeholders A passion for customer experience, personalisation and digital innovation The ability to manage multiple deadlines while delivering high‑quality work Your Experience 3–5 years’ experience in CRM, lifecycle or digital marketing roles (fashion or retail experience a bonus) A tertiary qualification in Marketing, Communications, Business or similar Hands‑on experience delivering CRM campaigns with measurable results Strong understanding of segmentation, automation, customer journeys and retention strategies Familiarity with reporting, analytics and customer metrics including CLTV, NPS and engagement rates A love of fashion, style, and the power of meaningful customer connection Why SHEIKE? We’re more than a fashion brand – we’re a community that celebrates confidence, connection, and creativity. Joining SHEIKE means becoming part of a team that believes in empowerment, growth, and the power of style. Ready to elevate the customer journey? If this sounds like you, we’d love to hear from you. Send us your cover letter and CV today. To be considered for this role, you must have full working rights in Australia and be based in Sydney. We appreciate the interest of recruitment agencies; however, we are not accepting agency submissions for this role. Referrals increase your chances of interviewing at SHEIKE by 2x #J-18808-Ljbffr