Brand Manager

As Australia’s leading natural health company most trusted manufacturer of natural health products 16 years running, and one of the Financial Reviews Best Places to Work in 2023, it couldn’t be a better time to join a truly purpose‑led brand that has wellbeing and workplace flexibility at the heart of our culture We are excited to offer the role of a Brand Manager, responsible for leading our Move & Energy segments. The purpose of the role is to manage the product portfolio for the brand for the Move and Energy segments, driving and executing the brand plans, developing NPD plans and marketing strategies for the Move & Energy segments as well. This role also manages and activates Blackmores Australia partnerships including the NBL and WNBL, as drive the partnership and PR strategy for Blackmores Australia. This role will report to our Consumer Marketing Lead and will be Sydney based with an expectation of working at least 3 days a week in office and 2 days from home. This role has an expectation of working in two of our work sites in NSW - Warriewood and Surry Hills due to regular collaboration work with various teams based in those sites. Responsibilities Develop and execute marketing initiatives for the Move & Energy segments aligned with brand strategy for consumer impact and commercial success including strategic partnerships establishment and management, media, communication, packaging & in store promotion. Development of the annual marketing plan for the Move & Energy portfolio in Australia. Development & execution of strong go-to-market plans for innovation projects relevant to the portfolio. Responsible for the creation of our annual Australian Partnerships & Public Relations (PR) strategy. Identify opportunities to further embed the National Basketball League (NBL) partnership in us through the line (TTL) marketing plans that include integration into customer plans and performance metrics tracking. Work with the public relations (PR) agency to generate proactive, positive consumer media coverage for Blackmores Australia, developing complimentary media partnerships and working with the digital team to drive social conversation and engagement. Develop with the relevant marketing segment leads public relations (PR) plans that support our consumer growth platforms, key campaign moments & New Product Development (NPD). What we offer? Opportunities to identify, develop and execute strong partnership (that include the NBL) and PR strategies for Blackmores Australia and specifically the Move & Energy segments. Opportunities to support your local community through paid community leave A socially responsible work environment, on track to be carbon neutral by 2030 Great benefits to support your health and wellbeing, including access to discounted products Mental health support for you and your family through our Sonder assistance program Who are you? Preferred a bachelor’s degree in marketing or business studies. Possess at least 3 to 5 years of work experience in Brand Marketing rolling and managing an annual brand plan and up to 3 years of work experience in PR and partnership marketing (good to have). A track record in dealing with healthcare marketing or extensive experience in this space will be good. Strong track record or work experience in creating and launching innovative campaigns to support strategic initiatives. Examples shared should highlight ability to work with agencies (creative and media) and a successful campaign brief. Strong influencing skills and commercial acumen. Strong communicator and strategic thinker coupled with media relation skills that include sponsorships activation and relationship management. Experience in translating consumer insights into communication activations for growth is a desired skill Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day. Blackmores Group operates in over 12 markets, with headquarters and a state‑of‑the‑art manufacturing facility in Australia, and offices across Southeast Asia and China. #J-18808-Ljbffr