Marketing Manager
Vor 3 Tagen
Harmony New Energy Auto Services (WSP) PTY LTD – Melbourne VIC Harmony Auto is an international dealership group specialising in the premium and luxury automotive sector. Since establishing a global strategic partnership with BYD in 2023, we have been responsible for the brand’s channel development and operations across multiple overseas markets. With the expansion of DENZA in Victoria markets, we are now seeking passionate “Denza Partners” to join our retail team and be part of this exciting new chapter of growth and innovation. Key Responsibilities Brand & Strategy: Develop and execute a bold, cohesive brand strategy that enhances market positioning and communicates our leadership in EV and luxury automotive retail. Ensure brand consistency and messaging across all customer touchpoints, both online and offline. Campaign Management: Plan, implement and analyse high-impact marketing campaigns across digital, social, events, partnerships, traditional media, and in-store activations. Drive lead generation, product awareness, and customer loyalty through omni-channel marketing efforts. Content & Creative Direction (Social Media): Oversee the creation of premium, engaging content that reflects the brand’s tone, aesthetic, and strategic messaging in varied social media platforms. Collaborate with internal and external creatives, designers, photographers, and media partners. Cross-Industry Partnerships: Identify and manage strategic alliances with lifestyle, technology, sustainability, and finance sectors. Create high-impact, co-branded activations to extend brand reach and relevance. Data, Insights & Optimisation: Monitor market trends, customer behaviour, competitor strategies, and campaign performance. Leverage data analytics to refine marketing initiatives and inform decision-making. Leadership & Team Management: Lead and develop a growing marketing team across content, digital, and retail marketing. Foster a high-performance, collaborative culture that values innovation and results. Innovation & Growth: Stay ahead of industry trends, marketing technologies, and automotive retail innovations. Pilot new marketing channels and creative approaches to position Harmony Auto at the forefront of the industry. What We’re Looking For 2+ years of experience in a marketing leadership role, preferably within a fast-paced, dynamic industry. Experience in the automotive or technical industry preferred. Proven ability to lead and deliver high-impact, data-driven marketing campaigns. Strong knowledge of Australian consumer behaviour, marketing channels, and retail trends. Strategic mindset with hands‑on execution capability. Excellent communication and stakeholder management skills. Experience in building and developing high-performing teams. Tertiary qualification in Marketing, Communications, or a related field is a plus, but not mandatory. Why Join Us? ✅ Be part of a fast-growing company at the forefront of Australia’s EV transition✅ Work with premium and luxury automotive brands that are shaping the future✅ Dynamic, multicultural team and supportive work culture✅ Real career progression as the business continues to expand nationwide Ready to Make an Impact? If you're a creative, strategic thinker with a strong understanding of both local marketing practices and global branding , we want to hear from you. For more information or to apply, please contact us at **@bydmelbourne.com.au #J-18808-Ljbffr
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Digital Marketing Coordinator
vor 1 Woche
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vor 2 Wochen
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