Join Uber Advertising as an Ads Effectiveness Specialist

vor 3 Wochen

Council of the City of Sydney, Österreich Sidekicker Vollzeit

Join Uber Advertising as an Ads Effectiveness Specialist Uber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising’s platform brings together location and shopping data with closed-loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers throughout the entire marketing funnel. At Uber, we have set up a new Uber Advertising division to spearhead the growth of its advertising business. By building a dedicated advertising organisation and a suite of advertising products, Uber Advertising will enable merchants and brands to reach and convert its highly engaged user base across its Mobility and Delivery platforms in 32 markets. Role: Ads Effectiveness Specialist Location: Sydney - hybrid (3 days in office) Start Date: ASAP Role Duration: 12 months Shift times: Monday - Friday, 38 hours p/w About the Role: The Ad Effectiveness team equips the Uber Advertising organisation and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimisation. In this role, you will work within the ad measurement strategy organisation to operationalise new measurement product development, partnerships, and capabilities that meet the needs of our customers. What You’ll Do: Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations Create and present compelling narratives to senior leadership at clients and at Uber You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead. Basic Qualifications: Bachelor’s degree in a quantitative or business field 3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company Experience with third-party measurement providers such as Kantar, Circana, Happydemics, etc. A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift Experience with any of the following: SQL,R, SPSS/STATA, Tableau A strong understanding of the digital advertising and measurement ecosystem Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance Preferred Qualifications: Advanced degree in business, math, statistics, economics, or a related field Experience building and influencing client or partner relationships Experience with team or peer leadership and development #J-18808-Ljbffr

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