PR & Communications Manager - Asia Pacific

For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. As PR & Communications Manager - Asia Pacific (APAC) you’ll be responsible for maximising the awareness and potential of the Hurtigruten family of brands by cultivating strong relationships with existing partners, in addition to identifying new partner prospects across the broad media landscape. You will be required to be the conduit, strategist and market specialist on PR and deliver our PR and communications strategy locally while being a member of the Global PR chapter bringing your local market expertise into a global framework.

The APAC head office is in Melbourne and this role is best placed in Melbourne or within an agreed territory.

Head of Marketing

"We are a company looking for and willing to hear employees who have creative solutions and out-of-the-box ideas for the travel industry and expedition cruising."

CRM manager

We are looking for a PR & Communications Manager that would like to join our journey.

The successfull candidate would contribute to the development, and ensure the execution, of Hurtigruten’s APAC PR strategy and communications needs. This role will work closely with the Hurtigruten APAC team, Global Communications and Public Affairs team, Hotel Operations & Product Innovation team, Revenue Management, Itinerary Planning, Hurtigruten’s Media House, and external agencies.

Key responsibilities and accountabilities:

Significantly contribute to positioning our two business units, Hurtigruten and HX Hurtigruten Expeditions brands in the APAC market through planning and executing proactive, targeted B2C and B2B media initiatives in line with business, commercial and communications strategies.

APAC execution of globally initiated B2C and B2B media initiatives as well as globally initiated omnichannel (paid, earned, owned) communications initiatives.

Ensure continuous high quality response service to APAC media outlets as well as supporting in handling global media inquiries.

Plan and execute APAC press trips (individual and smaller groups) for journalists.

APAC support of global (group) press trips for journalists.

Plan and coordinate APAC-based communication projects and events.

Hold the role as Project Manager and/or represent Communication and Public Affairs in selected APAC and global communication and interdisciplinary projects/events.

Produce press releases, and support copywriting on-brand communications pieces for B2B and B2C.

Review content created by third party partnerships (B2B or media) for accuracy whilst ensuring timely go-to-market execution.

Ability to monitor and evaluate competitor initiatives with a view of developing strategies around these initiatives.

Hold the responsibility for day-to-day management and coordination of any APAC-allocated external PR agencies.

Produce the Monthly PR report for Global

Be an integral part in Hurtigruten’s APAC crisis management and communications organisation.

Daily logging into the Global PR communications platform as part of our Follow-the-Sun coverage strategy. This includes shared weekend coverage every quarter.

Proactively build and maintain APAC network of journalists.

Support Hurtigruten’s APAC’s commercial organisation and other local Hurtigruten stakeholders with communications expertise.

Day-to-day management of APAC end of Communication and Public Affair team’s systems and platforms to generate monthly reports with insightful commentary and suggestions to further develop the brand.

Other communication tasks within the area of responsibility of Hurtigruten’s global Communication and Public Affairs team

The successful Candidate will have;

An ability to thrive in a highly driven fast moving growth environment.

Accountable and able to target and achieve results, set challenging goals, show energy and react to opportunity, instil urgency in others and meet deadlines.

Ability to negotiate effectively in a positive manner; ability to compromise and find alternate solutions, seek common ground, articulate own and others goals, stay focused on positive outcomes.

Learning/Problem Solving - able to understand the issue and underlying causes, apply new information quickly, and solve problems creatively.

Interpersonal/Savvy - able to use good listening skills, be sensitive to customers, adjust quickly to different personal styles, and stay open to other viewpoints.

Integrity/Trust - able to deal with others in a straightforward and honest manner, be accountable for actions, maintain confidentiality, and support company values.

Composure/Adaptability - able to support change, encourage innovation and new ideas, handle pressure, adjust to meet changing needs, and handle conflict effectively.

Able to work flexible hours including evenings and weekends. Overnight and some overseas travel may be required.

Academic and Professional Qualifications :

• First rate oral and written English skills.
• Higher relevant education at minimum Bachelor level, preferably with Communications / Media / Journalism in core.
• Strong business understanding and commercial get-to-market orientation.
• Experience from strategic PR operations with proven results, preferably showing an understanding of global and local market integration.
• Minimum five years of experience as a press duty officer.
• Network of APAC journalists and influencers, preferably within the travel and / or cruise segment.

Additional Knowledge:

• Proficiency in the full MS Office suite of applications.
• Experience with PR tracking systems and platforms.
• Experience in generating, evaluating and presenting PR results from various tracking sources.

Key Personal Attributes:

• Strong team player.
• Efficient, Result-oriented, Independent, Flexible, Resourceful.
• Considerable work capacity.
• Analytical, Adventurous, Informal.

Play your part

Inspire the Adventure

Make tomorrow better

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.

As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.

Single-use plastic ban Hurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer ships Hurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanups Hurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

Hurtigruten Foundation The Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.