Customer Marketing Manager
Vor 7 Tagen
Join a fast paced, collaborative and creative customer marketing team and drive best practice customer programs, events and activations
24th June, 2024James Hardie Industries is the world’s #1 producer and marketer of high-performance fibre cement and fibre gypsum building solutions. As a local manufacturer, trusted innovator and industry leader James Hardie empowers homeowners across Australia to achieve their dream home with premium quality exterior cladding solutions.
Our business is fast-paced, and our people are smart in the way they solve problems, driven in their pursuit of results, and real in the way they build relationships and work together.
The Opportunity
As Customer Marketing Manager, you will be responsible for leveraging customer data and market insights to develop and execute best practice customer sales growth programs, events, and activations.
As part of a dynamic and collaborative Commercial team, you will co-create customer joint account plans alongside the National account and state sales teams, develop new product innovation (NPI) execution plans and bring brand plans to life through customers in order to drive awareness, consideration, and commercial growth of James Hardie products.
Key Responsibilities
- Co-create annual National Account customer plans, ensuring clear demonstration of marketing value, scalable programs, in and out of store execution to achieve customer growth objectives
- Design, develop and execute key marketing assets including communication, product merchandising material, point of sale, promotions and events to drive growth of existing products and NPI
- Lead and execute customer focused, integrated marketing campaigns to drive customer engagement, expansion and retention
- Plan and execute customer digital marketing requirements for customer-owned sites and campaigns
- Leverage James Hardie brand campaigns to drive category growth and create value for National Accounts
- Work closely with National Account Managers to build strong relationships with customers key stakeholders i.e. customer brand & marketing teams
- Set objectives / targets and track progress and outcomes of campaigns, activations, customer growth programs for continuous improvement purposes
James Hardie Industries is the world’s #1 producer and marketer of high-performance fibre cement and fibre gypsum building solutions. As a local manufacturer, trusted innovator and industry leader James Hardie empowers homeowners across Australia to achieve their dream home with premium quality exterior cladding solutions.
Our business is fast-paced, and our people are smart in the way they solve problems, driven in their pursuit of results, and real in the way they build relationships and work together.
The Opportunity
As Customer Marketing Manager, you will be responsible for leveraging customer data and market insights to develop and execute best practice customer sales growth programs, events, and activations.
As part of a dynamic and collaborative Commercial team, you will co-create customer joint account plans alongside the National account and state sales teams, develop new product innovation (NPI) execution plans and bring brand plans to life through customers in order to drive awareness, consideration, and commercial growth of James Hardie products.
Key Responsibilities
- Co-create annual National Account customer plans, ensuring clear demonstration of marketing value, scalable programs, in and out of store execution to achieve customer growth objectives
- Design, develop and execute key marketing assets including communication, product merchandising material, point of sale, promotions and events to drive growth of existing products and NPI
- Lead and execute customer focused, integrated marketing campaigns to drive customer engagement, expansion and retention
- Plan and execute customer digital marketing requirements for customer-owned sites and campaigns
- Leverage James Hardie brand campaigns to drive category growth and create value for National Accounts
- Work closely with National Account Managers to build strong relationships with customers key stakeholders i.e. customer brand & marketing teams
- Set objectives / targets and track progress and outcomes of campaigns, activations, customer growth programs for continuous improvement purposes
- Tertiary qualifications in Business or Marketing, or equivalent
- Strong marketing background, ideally with experience in trade marketing
- Hardware, building products or construction industry experience would be amazing
- Proven track record in successfully impacting customer buying behaviours, including increase conversion and sell through
- Self-starter with strong communication and interpersonal skills with the ability to build positive relationships, negotiate effectively and present to differing stakeholder groups
- Strong organisational and time management skills, gap analysis and propriety setting
- Analytical mindset with strong quantitative reasoning, creativity and the ability to think strategically through complex issues
- Hands-on with the ability to quickly shift between strategic and tactical approaches
- Ability to pivot and adapt to a changing environment and remain steadfastly outcome focussed
- Stable growth at a global building products manufacturer
- Bonus scheme for all eligible employees
- Product discounts
- Paid parental leave of 16 weeks for the Primary Carer (including super) and two weeks for secondary
- 2 Volunteer days per year
- A valued rewards and recognition program
- Online shopping discounts
- International & domestic development and progression opportunities
- Access to thousands of free self-development modules via James Hardie University
- Networking opportunities with annual business conferences with Award gala dinners
- Free annual health checks
- Employee Assistance Program access for you & your immediate family members
We lead the markets in which we play and provide the opportunity for people who value clear vision and a diverse culture to build a career in one of the most well recognised local manufacturing brands.
It’s Possible with James Hardie
Apply nowApply For Job #J-18808-Ljbffr
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