CRM & Loyalty Management (M/F/x)

vor 2 Monaten

Wiener Neudorf, Österreich REWE BILLA CEE Penny Int. Vollzeit

**Company Description**
As a business unit of the REWE Group, we have around 100 employees in Vienna. The CRM and Loyalty department is a part of BILLA International's strategic marketing. We are the competence centre and the first point of contact for our countries for everything to do with customer loyalty & CRM. With the definition of the overarching strategy and international projects, we are driving the successful development of the countries - Bulgaria, Czech Republic, Slovakia, Lithuania - in the area of customer loyalty and supporting the future-oriented digitization of our customer processes.

Become part of our team as a CRM & Loyalty Manager (M/F/x) and combine the dynamics of a start up with the advantages of a corporation
- You are the central contact for the further development of the topic of Loyalty programs in our BILLA CEE-countries
- You play a key role in delivering our consumer strategy by being the overall owner of Loyalty program
- Continuous optimization and further development of existing loyalty programmes whilst looking for opportunities to strategically develop and grow in the BILLA CEE-countries is your main task
- You enable the BILLA CEE countries to defined strategy for rewards and benefits, tools, and tactics around how to acquire, engage, and retain customers to the Loyalty program
- Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations
- Ensuring strategy-compliant implementation of measures through regular performance assessments and targeted ad-hoc analyses
- Interpretation of results and derivation of clear recommendations for action, which have a direct impact on performance improvements
- Translation of the touchpoint strategies into suitable KPIs, definition of the relevant target values and responsibility for their representation in dashboards

**Qualifications**
- A successfully completed degree preferably in business administration, media management or a comparable course
- Several years of professional experience, including min. 5 years in the field of Loyalty/ CRM/Marketing
- Experience in project management, which you ideally prove through certifications
- Knowledge of handling customer data in compliance with data protection regulations
- Application experience with common tools and/or platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Google Cloud)
- Fluent language skills in English and German as well as a basic willingness to travel (approx. 2-3 days/month).
- Analytical way of thinking, structured and responsible way of working and a strong customer orientation
- An affinity for numbers and strong analytical skills, with the ability to derive concrete recommendations for action from data and to convey complex relationships in a simple manner
- A high degree of passion for Loyalty, personalization and digital transformation round off your profile

**Additional Information**
- A diversified range of duties in an interculturally diverse and internationally active environment
- Numerous training and development opportunities within the Group
- Staff shopping and travel discounts
- A family-friendly company culture with flexible working hours and remote working options available according to your individual needs
- Extensive workplace wellness program including fitness classes, massages, etc. An industry-standard, attractive and performance based annual gross salary starting at 46000,
- Euro, Brutto on a full-time basis

**Please upload your resume to give us insight of your work experience - anonymously if you like

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