Customer Loyalty and Retention Manager
vor 2 Wochen
As a business unit of the REWE Group, we have around 100 employees in Vienna. Our company is a part of the international market with a strong presence in several countries.
Salary InformationWe offer an attractive salary range of approximately €65,000 - €85,000 per year, depending on experience, as well as additional benefits such as staff shopping and travel discounts.
Job DescriptionWe are seeking a skilled Crm & Loyalty Management (M/F/X) professional to join our team as a CRM & Loyalty Manager (m/f/x). As a key member of our marketing department, you will play a vital role in driving the successful development of customer loyalty and supporting the future-oriented digitization of customer processes.
You will be responsible for developing and implementing loyalty programs, analyzing customer data, and creating targeted marketing campaigns to improve customer engagement and retention.
Your duties will include:
- Defining strategy for rewards and benefits, tools, and tactics around how to acquire, engage, and retain customers to the Loyalty program
- Ensuring data governance standards and ensuring data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations
- Interpreting results and deriving clear recommendations for action, which have a direct impact on performance improvements
- Translating touchpoint strategies into suitable KPIs, defining relevant target values, and responsibility for their representation in dashboards
To succeed in this role, you will need:
- A successfully completed degree in business administration, media management, or a comparable course
- Several years of professional experience, including at least 5 years in the field of Loyalty/CRM/Marketing
- Experience in project management, preferably with certifications
- Knowledge of handling customer data in compliance with data protection regulations
- Application experience with common tools and/or platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Google Cloud
- Fluent language skills in English and German, as well as basic willingness to travel
In addition to a competitive salary and benefits package, you will also enjoy:
- A diversified range of duties in an interculturally diverse and internationally active environment
- Numerous training and development opportunities within the Group
- A family-friendly company culture with flexible working hours and remote working options available according to your individual needs
- An extensive workplace wellness program including fitness classes, massages, etc.
As a passionate professional with a strong analytical mind, you will bring:
- An analytical way of thinking, structured and responsible way of working, and a strong customer orientation
- An affinity for numbers and strong analytical skills, with the ability to derive concrete recommendations for action from data and convey complex relationships in a simple manner
- A high degree of passion for Loyalty, personalization, and digital transformation
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