Senior Customer Loyalty and CRM Professional

vor 1 Tag

Wiener Neudorf, Niederösterreich, Österreich REWE International AG Vollzeit
Career Opportunity in Customer Loyalty and CRM

As a business unit of REWE International AG, our company has around 100 employees in Vienna. Our CRM and Loyalty department is a strategic marketing unit within BILLA International. We serve as the competence centre and primary point of contact for our countries regarding customer loyalty and CRM initiatives. By defining overarching strategies and international projects, we drive the successful development of our countries - Bulgaria, Czech Republic, Slovakia, Lithuania - in the area of customer loyalty while supporting the digitization of our customer processes.

Become part of our team as a CRM & Loyalty Manager and leverage the dynamics of a start-up with the advantages of a corporation. Your tasks will be diverse and dynamic, reflecting the intercultural diversity and international activity of our environment.

Your Key Responsibilities:
  • You will play a central role in further developing our loyalty programs in the BILLA CEE-countries.
  • You will be responsible for delivering our consumer strategy by owning the overall loyalty program.
  • You will optimize existing loyalty programs continuously and explore opportunities to strategically develop and grow these programs in the BILLA CEE-countries.
  • You will enable the BILLA CEE countries to define their strategy for rewards and benefits, tools, and tactics around acquiring, engaging, and retaining customers to the loyalty program.
  • You will ensure data governance standards are upheld, ensuring data is captured consistently and appropriately across different touchpoints and channels, in compliance with GDPR regulations.
  • You will ensure strategy-compliant implementation of measures through regular performance assessments and targeted ad-hoc analyses.
  • You will interpret results and derive clear recommendations for action that have a direct impact on performance improvements.
  • You will translate touchpoint strategies into suitable KPIs, define relevant target values, and be responsible for their representation in dashboards.
Your Profile:
  • A successfully completed degree in business administration, media management, or a comparable field.
  • Several years of professional experience, including at least 5 years in the field of Loyalty/CRM/Marketing.
  • Experience in project management, which you can ideally prove through certifications.
  • Knowledge of handling customer data in compliance with data protection regulations.
  • Application experience with common tools and/or platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Google Cloud.
  • Fluent language skills in English and German, with a basic willingness to travel (approximately 2-3 days/month).
  • An analytical way of thinking, structured and responsible work approach, and strong customer orientation.
  • An affinity for numbers and strong analytical skills, enabling you to derive concrete recommendations from data and convey complex relationships in a simple manner.
  • A high degree of passion for loyalty, personalization, and digital transformation rounds off your profile.
Our Benefits:
  • Diverse duties in an interculturally diverse and internationally active environment.
  • Numerous training and development opportunities within the Group.
  • Staff shopping and travel discounts.
  • A family-friendly company culture with flexible working hours and remote working options available according to individual needs.
  • An extensive workplace wellness program including fitness classes, massages, etc.
  • An attractive and performance-based annual gross salary starting at €46,000.-- Euro, Brutto on a full-time basis.

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