[austria Branch] Ce Marketing Specialist

vor 5 Monaten

Wien, Österreich LG Electronics Deutschland GmbH Vollzeit

The history of LG Electronics has always been closely linked to the company's desire to contribute to a happier, better life. Since its inception, LG has been a pioneer in technology thanks to innovative products and has been growing steadily. These prerequisites are the basis for LG to continue to be a fast-growing, smart, international brand in the future.
We are looking for a CE Marketing Specialist (M/F/d) to support our Marketing department.
***

**Department**:
**Location**:
**[Austria Branch] CE Marketing Specialist (M/F/d)**

**Austria Branch**

**Wien**

**Your responsibilities**
- Develop annual marketing strategy for CE products (TV, audio, Refrigerator, washing machine)
- Lead the cascade of the marketing strategy to concrete execution plans which are updated monthly
- Project management of marketing campaigns and activities, including:

- Project briefing
- KPI setting & Time management
- Communication package (i.e. customer leaflet, POP, microsite)
- Quality control (creative & efficiency)
- Budget management
- Internal & external communication
- Plan and execute co-marketing activities with retail partners
- Develop complete product package (product story, specs, USP’s pictures, POS materials, brochure/leaflet)
- Responsible specific PR and media activities
- Analyze and evaluate promotional effectiveness in order to develop or revise category plans as well as individual marketing plans
- Manage all digital owned, bought and earned media channels
- Monitor and consult all communication creative for BU to build up the brand consistency
- Lead ATL creation (TVC, radio, print ad, online banner)
- Weekly report on figures and optimization
- Work closely with trade marketing, product manager and sales
- Align the product strategic direction especially with focus models and life cycle matters
- Key contact point to agencies

**Your qualifications**
- University degree (Bachelor or Master degree)
- Minimum 3 years of relevant experience
- Working experience in the similar industry
- Strong communication skill
- Good command of German and English, written and verbally
- Critical & logical thinking
- Creative and hands on
- Positive attitude

**Benefits**
- modern & international work environment
- reduced prices on LG products
- free snacks in the office
- meal vouchers
- transit allowance
- Laptop & company phone

For this position, we offer a yearly gross salary starting from € 48.000;
- (basis 38,5 hours/week). The final salary is depending on your relevant experience and qualifications.

**Interested?

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