Digital Marketing Manager

vor 4 Wochen


Sydney, Österreich Macquarie Group Vollzeit

This is a Digital Marketing Manager role with one of the leading companies in AU right now 🔥 -- Macquarie Group -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.

More About the Role at Macquarie Group 🧐🧐

What role will you play? Press space or enter keys to toggle section visibility Reporting to the Head of Performance Marketing, your role involves developing and managing comprehensive campaigns from start to finish, leveraging platform tools to deliver top-tier experiences to our clients. Your responsibilities include developing media strategies, planning, and overseeing media buying, while also identifying industry trends and opportunities for innovation. You will be tasked with the creation, execution, and maintenance of digital campaigns across various advertising platforms, focusing on campaign build, budget management, and asset optimisation. A significant aspect of your role is to measure campaign performance rigorously, identifying trends and insights that inform strategic decisions and optimisation recommendations. You will report on digital campaign performance, evaluate them against set goals and provide the wider marketing team with regular updates. In addition, you will assess the end-to-end customer experience across multiple channels and touchpoints, drive optimisation and test initiatives to enhance the customer What you offer Press space or enter keys to toggle section visibility - 4+ years’ of hands-on experience in running digital media campaigns across paid social, search engine marketing, Programmatic Media buying - Proven track record of developing innovative and effective strategies across various industries - Hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social Channels (Facebook Ad Manager and LinkedIn Ads) - Ability to assess competitive levels for keywords and audience and the resulting impact on CPC/CPM. - Confidence in managing large media budgets and executing campaigns within allocated parameters. - Proven experience in A/B testing: Developing test and learn frameworks and driving conversion rates. - Exceptional attention to detail - Excellent verbal and written communication skills - Ability to work under tight deadlines in a fast-paced environment - Capable of juggling multiple competing tasks and demands - Agency experience is preferred but not essential. We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply. About Banking and Financial Services Press space or enter keys to toggle section visibility Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that’s buying a home, growing a business or investing to manage wealth. Benefits Press space or enter keys to toggle section visibility Macquarie employees can access a wide range of benefits which, depending on eligibility criteria, include:  - Hybrid and flexible working arrangements  - One wellbeing leave day per year and up to five additional days leave based on length of service - Up to 20 weeks paid parental leave as well as benefits to support you as you transition to life as a working parent  - Paid volunteer leave and donation matching  - Range of benefits to support your physical, psychological and financial wellbeing  - Access to a wide range of learning and development opportunities

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