Digital Marketing Manager
Vor 2 Tagen
Join an organisation that has been proudly recognised certified as a 2024 Great Place to Work for four yearsHybrid work/life balancePlay an impactful role in financing Australian exports and interestsYour New RoleLocation: Sydney CBDRole Type: Full-time | Permanent The purpose of the role is to develop and execute effective digital marketing activities to increase brand awareness and generate leads to the business.
Specifically, this role will support the Senior Marketing Manager to develop and implement new data-informed, digital activities leveraging various digital channels.
Digital Communications Manage digital media advertising, paid search, display and native ads.Track, monitor, and optimise the performance of keywords, content, and target audience engagement.Create high quality, engaging and persuasive content and ad copy for Meta, Google Ads, LinkedIn and PPC campaigns – that also have the ability to be utilised across various mediums, including websites and social media platforms.Support the Senior Marketing Manager in developing a paid advertising and social media strategy to increase engagement and lead conversion.Support the Senior Marketing Manager with managing Export Finance Australia's corporate profile when activities impacting the organisation's reputation emerge via social media channels.Responsible for the operation of all social media channels including managing tools, posting content, moderating, risk management, social selling tools and timely reporting.Collaborate with the Content and Communications Manager for ongoing coordination of Search Engine Optimisation (SEO).Management and reporting Work with the Senior Marketing Manager to use insights from a range of sources to evaluate and report on digital activity to identify efficiency and effectiveness including performance benchmarking and return on investment reporting.Work with the Senior Marketing Manager to manage the media spend budget across a variety of channels such as Facebook, LinkedIn etc ensuring the spend reflects the size of the opportunity short and long term.About youMinimum 4 years' experience in digital marketing or a similar role.Comfortable in paid performance with an ability to establish growth strategies to drive commercial outcomes.Experience with Facebook Ads manager, Facebook business suite, Google Analytics, Google Tag Manager, Google Ads Dashboard, PPC campaigns, LinkedIn Ads.Proficiency is required in curating and scheduling content, as well as creating and implementing digital marketing campaigns.Good understanding of digital marketing KPIs, ROAS and ROI.Strong analytical and reporting capabilities to measure the performance of all digital marketing campaigns and assess against goals and brand target indicators (ROI and KPIs).Demonstrated ability to work on multiple projects and prioritise workload, with a high attention to detail and strong organisational skills.Even if you haven't ticked every box but this role resonates with you, don't rule yourself out just yet, we'd love to hear from you
Our Benefits and CultureWe are small enough to have an impact, BIG enough to make a world of difference and it starts with our people.
We support flexible working and pride ourselves in fostering a culturally diverse, honest, collaborative and supportive team environment.
In line with our commitment to our people, we have a comprehensive array of benefits available to our employees:
Generous leave provisions (e.g.
Annual Wellbeing day) & leave purchase opportunities14 weeks paid parental leave for primary care giversThorough induction onboarding programGender affirmation leaveIncome Protection InsuranceCommunity volunteering & donation matching programsAustralian Citizenship - To be eligible to apply for this position, applicants must hold Australian Citizenship at the time of application.
Security Clearance - To be eligible to apply for this position, applicants must be able to obtain and maintain a Baseline security clearance.
Applications close: 3 January 2025Please note, due to the Christmas holiday shutdown, cv's will be reviewed in the first week of the new year.Enquiries: To apply, please email your CV to By choosing to apply, you agree to the recruitment privacy policy .We invite and welcome applications from Aboriginal and Torres Strait Islander people, people from diverse cultural backgrounds, people with disability and members of the LGBTQIA+ community.If you are a candidate with a disability, let us know how we can provide you with additional support.
Applications from recruitment agencies will not be considered on this occasion. About Export Finance AustraliaExport Finance Australia is Australia's export credit agency.We provide finance to support Australian export trade and overseas infrastructure development across the Pacific and Indo-Pacific.
Through our loans, bonds and guarantees, we support businesses – from small and medium-sized enterprises (SMEs) to large corporates – foreign governments and infrastructure projects, to take on the world.Working with banks, other government agencies and our partners, together we are helping drive international success for Australian businesses.
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