Digital Marketing Manager
vor 1 Monat
At Healius, we all have one thing in common: we are passionate about making a difference to the health of Australians.
And right now it's an exciting time to join us as we transform into a stronger, more agile organisation focused on excellent customer and patient experiences, smarter ways of working, and building a great place to work, joining our mission to be the best pathology provider in Australia.
About Us Healius employs over 10,000 passionate people, with an expansive network of over 100 medical laboratories and 2000 patient collection centres operating across metropolitan, regional, and remote Australia.
We provide 1 in every 3 pathology services in Australia, extending from exclusively servicing some of Australia's largest and most complex private and public hospitals to small Indigenous Australian communities.
This means that you will be working with purpose whilst being a part of a business big enough to offer interstate mobility, job security, and opportunities to fulfill your career ambitions.
What You Will Be Doing We are seeking a highly motivated Digital Marketing Manager to become part of a passionate and engaged team.
Your key responsibilities will include, but not be limited to: Develop, execute, and manage cross-channel digital marketing campaigns across key digital platforms (paid and owned) ensuring outcomes are aligned to business, revenue, and campaign objectives.Partner with internal teams to ensure online information of our business is accurate (including but not limited to company website, Google search, etc.
).Support with website CRO through creating engaging, customer-centric content and ensuring website design and usability is market leading.Partner with external agencies and develop briefs on creative/innovative campaigns, content development in various media forms (such as videos, social campaigns, etc.
).Regularly review and test optimisations for our campaigns e.g., creative, messaging, and timing.Conduct regular research to stay abreast of industry trends, emerging digital marketing channels, and competitor movements to ensure the campaigns are industry-leading standards and we are always ahead of the market.Ensure consistency and brand standards are met across all digital platforms and activities.Maintain and display Healius culture and values and consistently lead by example.Monitor and track campaign performance including ROI metrics in line with budgets and forecasts.Provide regular performance updates and reports to key stakeholders and the executive team.What Type of Person Will Be Successful These are the type of attributes & skills you would possess: To be considered for this position, you will need to have a great blend of skills, including: Demonstrated experience of developing and executing B2B and B2C digital marketing plans.Demonstrated commercial acumen and ability to drive growth in the business via digital marketing platforms and their application.Experience leading and managing SEO/SEM, Google analytics, and websites.
Understanding of CMS platforms.Experience with managing CRM systems and Marketing automation (Salesforce, Adobe, etc.
).Experience with, and/or managing a team in social media platforms (Facebook, LinkedIn, or others).Experience with customer apps is an advantage.Demonstrated ability to build productive working relationships across complex businesses.Experience with managing relationships and performance with agencies.Benefits, Perks, and Wellbeing As part of working for Healius, you will have access to a range of benefits & perks including: Benefits platform - Reduce the impact of the cost of living with everyday savings with 500+ of Australia's most-loved brands.Fitness Passport – Access top fitness centres & pools across Australia at a subsidised rate.Corporate health insurance discounts, banking benefits, and novated leasing salary packaging.Career growth and development opportunities with access to a comprehensive library of online courses and learning paths via our e-learning platform.Confidential health and well-being support through our Employee Assistance Program, available to all employees and their family members.Our Commitment to Diversity And Inclusion Healius Pathology is an equal opportunity employer committed to creating an inclusive workplace.
We seek to recruit from diverse applicants and create teams with skills, perspectives, and experiences that complement each other at work.
We welcome suitably qualified applicants regardless of age, ethnicity, socio-cultural background, disability, sexual orientation, or gender identity.
Healius is committed to supporting Veteran Employment - Veterans and candidates with Australian Defence Force (ADF) experience are encouraged to apply.
How To Apply Please click the 'Apply Now' button to complete the pre-screening questions and submit your application.
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