Digital Marketing Manager
vor 2 Monaten
Matrix Education is Australia's leading and fastest-growing tuition college for students from Year 3 to Year 12.
With over 25 years of experience, we've helped tens of thousands of students achieve their academic dreams.
As we prepare for our next phase of growth in 2025, including the launch of our first campus in Victoria, we're seeking a creative Digital Marketing Manager to help us elevate our brand and expand our reach.
About the role:As the Digital Marketing Manager, you will play a key role in aligning our content creation with the growth marketing strategies, establishing a cohesive and impactful marketing approach.
This role involves managing campaign execution, overseeing content development, and coordinating cross-functional projects to drive measurable business results.
With a strategic mindset and hands-on experience, the Digital Marketing Manager will work across various digital channels to optimise both short-term engagement and long-term brand growth.
If you're passionate about crafting impactful campaigns, building communities, and driving growth through digital innovation, join us on our journey to empower students and transform education in Australia.
Responsibilities:Develop and implement strategies across social media, email, SEO, and paid advertising channels, ensuring all content and campaigns align with the overall brand strategy.Plan and deliver the end-to-end execution of customer communication strategy with a strong focus on inbound marketing, lifecycle marketing, and lead nurturing.Contribute to the development of the overall marketing strategy, bringing insights on audience engagement, content trends, and growth channels.Track and analyse campaign performance using tools such as Google Analytics, SEMrush, and Tableau, making data-driven adjustments to enhance outcomes.Provide actionable insights and regular reporting on campaign ROI, optimising both content distribution and ad spend to maximise impact.Manage relationships with key stakeholders to ensure messaging consistency and brand alignment.Continuously explore new tools, platforms, and marketing best practices to innovate and improve the team's digital marketing approach.Actively engage in ongoing learning and development, embracing new challenges and encouraging a culture of continuous improvement within the team.Lead and inspire a growing team to deliver on business goals and objectives.Requirements:5+ years of commercial digital marketing, with a strong background in campaign management, content creation, and data analytics.Demonstrated success in social and content marketing and implementing content marketing strategies.Proficiency with digital marketing and analytics tools (e.g., Google Ads, Facebook Ads Manager, Salesforce, Google Analytics).Demonstrated ability to optimise campaigns based on performance insights, achieving measurable improvements in engagement and ROI.Excellent communication and stakeholder management skills, with a proven track record of cross-functional collaboration.Strong project management skills, with the ability to manage multiple projects in a fast-paced environment and meet deadlines.Detail-oriented and strives for a high degree of precision.Effective organisational skills and process-driven.#J-18808-Ljbffr
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