Adtech & Digital Analytics Expert (f/m/d) @ Group Market & Sales Center Of Excellence
vor 3 Wochen
We are seeking a highly skilled Ad Tech & Digital Analytics Expert to join our Market & Sales Center of Excellence team at A1 Telekom Austria. As a key member of our team, you will play a crucial role in driving significant uplift in customer & business value by engaging with customers at the right time via the right channel and with the right content.
Key Responsibilities- Design and rollout the implementation of Ad Tech & digital analytics tools for our 7 markets in CEE, including Google Analytics, Google DV360, Google Ads, Ad Servers, Ad-IDs, and Mar Tech platforms like Bloomreach and Salesforce Marketing Cloud.
- Develop and implement strategies for omnichannel conversion tracking, optimizing tracking mechanisms to improve data accuracy for conversion, retargeting, and attribution purposes.
- Collaborate with marketing teams to ensure proper setup and validation of conversion events, working closely with data analysts to map out data requirements and ensure proper data collection for reporting and analysis.
- Provide support for advertising campaigning systems to enhance performance and reporting, assisting in setting up and managing campaigns to ensure proper tracking and attribution.
- Work with campaign managers to troubleshoot and resolve any tracking issues, guiding Op Co teams and working with them hands-on on the acceleration of implementation of digital campaigns and personalized journeys.
- Create and give guidance on how-to-create audience lists and segments, acting as an internal consultant in the area of programmatic marketing, advertising data & Ad Tech to accelerate Op Cos utilization of this technology.
- Constantly screen and monitor trends and evolutions in programmatic advertising area, sharing knowledge with different target groups like stakeholders, business and technology-related team members.
- Develop and implement programmatic advertising strategies and initiatives to enhance market and sales operations efficiency and effectiveness, identifying areas within the customer journey where programmatic advertising and Ad Tech can help to achieve a maximum output.
- Minimum of 3 years of experience in Ad Tech & digital analytics.
- Bachelor's degree or higher in Computer Science, Business Informatics, Informatics in combination with marketing & sales or a related field.
- Strong knowledge of Java Script, HTML, CSS, and SQL.
- Experience with analytics tools (e.g. Google Analytics, Adobe Analytics, Bloomreach Analytics) and ad platforms (e.g. Google Ads, Google DV360, The Trade Desk, Meta Platforms).
- Familiarity with tag management systems (e.g. Google Tag Manager, Matomo).
- Understanding of data flows, data mapping, and data integration processes.
- Hands-on experience in digital marketing, Ad Tech (DSPs, SSPs, Ad-IDs) and programmatic media buying.
- Knowledge of the latest marketing techniques and curiosity for new ones.
- Advanced knowledge/experience in the areas of Marketing & Sales Automation and the implementation of technical solutions (Bloomreach, Adobe, Redpoint, Novatiq, Utiq, Salesforce, Deselect, etc.).
- Familiar with newer topics like Data Clean Rooms or Data Collaboration Platforms.
- Experience with the impact of Zero-, First- and Third-party cookies on both Business and IT.
- We build on our expertise with constant learning, offering an open environment for every individual and providing flexible working time and office arrangements.
- We invite you to join us in this new world of work.
- The minimum annual gross salary for this position according to the current collective agreement is EUR 55,500,-.
- The actual annual salary depends on your skills and experience.
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