Marketing Automation and Marketo Strategist

vor 3 Wochen


Jenbach, Tirol, Österreich INNIO Group Vollzeit
About the Role

We are seeking a highly skilled Marketing Automation and Marketo Strategist to join our team at INNIO Group. As a key member of our commercial development team, you will be responsible for developing and implementing a Marketo-based marketing automation strategy that drives business growth and improves our digital marketing success.

Key Responsibilities
  • Strategic and operational management of current Marketo instances
  • Creation, programming, improvement, and management of all templates and campaigns in Marketo
  • Building new, maintaining existing, and improving INNIO's automated marketing campaigns within Marketo
  • Identifying marketing automation opportunities to develop new business for INNIO
  • Building advanced marketing automation strategies using Marketo to reach new customers and sell products and services to existing ones
  • Detailed analytics for company's marketing automation activities out of Marketo
  • Collaborating with cross-functional teams to ensure alignment between communications, IT, and sales to ensure common goals and objectives, fostering a strong team environment
  • Providing technical expertise in the use of Marketo, including system configuration, template development, and troubleshooting
  • Training and supporting team members in using Marketo
  • Staying up-to-date with the latest Marketo features and updates, providing recommendations for their use to functions involved in marketing automation activities
  • Understanding and leveraging the integration of Marketo with Salesforce (SFDC) to optimize communications and sales efforts
  • Supporting implementation and further development of Marketo Sales Insight
  • Supporting development of web personalization campaigns in cooperation with various stakeholders inside the company
Requirements
  • Bachelor's degree or equivalent (e.g. Marketing)
  • Marketo/SFDC certified expert
  • Very good working experience in a similar role, managing Marketo instances and Marketo core functionality
  • Experience of implementation and development of additional Marketo's modules (e.g. Marketo Sales Insight, Web Personalization and Dynamic Chatbot) is a plus
  • Proven track record of successful communications campaign management using Marketo
  • Excellent communication and project management skills
  • Strong team player with the ability to work in a fast-paced, deadline-driven environment
  • Excellent command of English language, both written and spoken
What We Offer
  • An innovative and international working environment
  • Flexible working time model (depending on position and role)
  • Health We Care Program – including company sport activities
  • Moving cost support for new employees in accordance with policy
  • Good connections to public transport – station in direct proximity
  • Transportation cost support in accordance with policy
  • One of the best canteens in the area with healthy and various meals
  • Attractive location in the heart of the alps which provides various outdoor sport and other leisure possibilities


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