Marketing Automation and Marketo Strategist
vor 3 Wochen
We are seeking a highly skilled Marketing Automation and Marketo Strategist to join our team at INNIO Group. As a key member of our commercial development team, you will be responsible for developing and implementing a Marketo-based marketing automation strategy that drives business growth and improves our digital marketing success.
Key Responsibilities- Strategic and operational management of current Marketo instances
- Creation, programming, improvement, and management of all templates and campaigns in Marketo
- Building new, maintaining existing, and improving INNIO's automated marketing campaigns within Marketo
- Identifying marketing automation opportunities to develop new business for INNIO
- Building advanced marketing automation strategies using Marketo to reach new customers and sell products and services to existing ones
- Detailed analytics for company's marketing automation activities out of Marketo
- Collaborating with cross-functional teams to ensure alignment between communications, IT, and sales to ensure common goals and objectives, fostering a strong team environment
- Providing technical expertise in the use of Marketo, including system configuration, template development, and troubleshooting
- Training and supporting team members in using Marketo
- Staying up-to-date with the latest Marketo features and updates, providing recommendations for their use to functions involved in marketing automation activities
- Understanding and leveraging the integration of Marketo with Salesforce (SFDC) to optimize communications and sales efforts
- Supporting implementation and further development of Marketo Sales Insight
- Supporting development of web personalization campaigns in cooperation with various stakeholders inside the company
- Bachelor's degree or equivalent (e.g. Marketing)
- Marketo/SFDC certified expert
- Very good working experience in a similar role, managing Marketo instances and Marketo core functionality
- Experience of implementation and development of additional Marketo's modules (e.g. Marketo Sales Insight, Web Personalization and Dynamic Chatbot) is a plus
- Proven track record of successful communications campaign management using Marketo
- Excellent communication and project management skills
- Strong team player with the ability to work in a fast-paced, deadline-driven environment
- Excellent command of English language, both written and spoken
- An innovative and international working environment
- Flexible working time model (depending on position and role)
- Health We Care Program – including company sport activities
- Moving cost support for new employees in accordance with policy
- Good connections to public transport – station in direct proximity
- Transportation cost support in accordance with policy
- One of the best canteens in the area with healthy and various meals
- Attractive location in the heart of the alps which provides various outdoor sport and other leisure possibilities
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