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Brand Strategist

vor 2 Monaten

Wien, Wien, Österreich The Hoxton Vollzeit
Stellenbeschreibung
  • Kreative Impulse: Entwickle innovative Konzepte, um die Marke und die geschäftlichen Ziele zu fördern und The Hoxton als bevorzugten Ort für Arbeit, Genuss und Entspannung zu positionieren.
  • Öffentlichkeitsarbeit: Übernimm die Verantwortung für die lokale PR-Strategie und arbeite eng mit dem Kommunikationsleiter zusammen, um sicherzustellen, dass unser Hotel und die Gastronomiebetriebe im Fokus der Medien stehen.
  • Content-Management: Erstelle ansprechenden Content und verwalte die lokalen Social-Media-Kanäle für die Gastronomie, unterstützt durch kreative Ideen des zentralen Kommunikationsteams.
  • Community-Building: Baue eine engagierte Gemeinschaft von Markenbotschaftern auf, die aktiv über The Hoxton kommunizieren und regelmäßig besuchen.
  • Partnerschaften: Initiere lokale Kooperationen und Veranstaltungen, um neue Zielgruppen zu erreichen und die Markenbekanntheit zu steigern.
  • Zusammenarbeit: Arbeite mit den Teams für Gastronomie und Umsatz zusammen, um kreative Angebote und Pakete zu entwickeln, die unsere Ziele unterstützen.
  • Gästeerfahrung: Stelle sicher, dass die Gästeerfahrung in allen Bereichen des Hotels einzigartig und markenkonform ist.
  • Budgetverwaltung: Manage das lokale Marketing- und Grafikdesign-Budget und koordiniere alle Ausgaben in Zusammenarbeit mit der Geschäftsführung.
  • Design-Briefings: Erstelle kreative Briefings für lokale Materialien und Kampagnen und leite diese an das zentrale Grafikdesign-Team weiter.
Qualifikationen
  • Proaktive Arbeitsweise mit der Fähigkeit, sowohl eigenständig als auch im Team zu arbeiten.
  • Kreatives Denken und Erfahrung im Aufbau von Lifestyle-Marken.
  • Umfassende Kenntnisse im Marketing-Mix, inklusive PR-Erfahrung und ein starkes Netzwerk von Medienkontakten.
  • Strategisches Denken zur Förderung von Buchungen und Gästezahlen durch kulturelle Partnerschaften und Events.
  • Exzellente Kommunikationsfähigkeiten, einschließlich der Fähigkeit, Texte zu verfassen und Social-Media-Kanäle zu verwalten.
  • Erfahrung und Kontakte in der lokalen Gastronomieszene zur Steigerung der Bekanntheit und des Hypes.
  • Ein starkes persönliches Netzwerk in den Bereichen Kunst, Design, Mode, Musik, Technologie und Wellness.
  • Effektive Zusammenarbeit mit zentralen Teams in Grafikdesign, Digitalmarketing und Kommunikation.
Zusätzliche Informationen
  • Sei Teil eines leidenschaftlichen Teams, das unvergessliche Gastfreundschaftserlebnisse schafft.
  • Kostenlose Verpflegung während der Arbeitszeit.
  • Erlebe unser Haus aus der Perspektive der Gäste.
  • Engagiere dich ehrenamtlich bei einem unserer Charity-Partner.
  • Belohnungen für besondere Leistungen und das Leben unserer Werte.
  • Regelmäßige Teammeetings und besondere Veranstaltungen zur Förderung des Teamgeists.
  • Arbeite in einer kreativen und erfüllenden Umgebung, die den Status quo herausfordert.
  • Werde Teil einer innovativen, schnell wachsenden internationalen Gruppe in der Gastfreundschaft.
  • Attraktive Rabatte innerhalb der gesamten Unternehmensgruppe.