Global Head of Marketing Brand Strategy

Vor 4 Tagen

Vorarlberg, Österreich Zumtobel Group Vollzeit

The Zumtobel Group, a leading provider of innovative lighting solutions, seeks a Global Head of Marketing Brand Strategy to drive the company's premium brand vision.

Your Mission:

As a dynamic and forward-thinking leader, you will develop and implement a cohesive global brand strategy, emphasizing the positioning of Zumtobel as a premium brand in the market. You will lead a team of international marketing experts, steering functional local market tiers to transform and implement the global brand strategy.

Main Responsibilities:

  • Developing a premium brand strategy: Create and implement a global, cohesive, tailored, and long-term brand strategy, including brand communication, targeted marketing campaign management, digital marketing techniques, and providing a consistent and captivating brand experience across various channels.
  • Executing & influencing: Act as a brand ambassador, influencing key stakeholders and large audiences to embark on the brand journey. Explain the customer journey and benefits along different interactions and complex solutions in easy words.
  • Conducting market research & pioneering trends: Analyze global market trends, target group behavior, and the competitive premium brand landscape to create and implement a differentiating brand positioning. Nurture and drive a culture of innovative initiatives within the marketing team to increase the Net Promoter Score (NPS) by enhancing customer experiences.
  • Driving & capturing performance: Evaluate the effectiveness of marketing initiatives. Create and establish KPI's (heatmap, traffic, PIN, ) and use this data to adapt or start additional marketing campaigns.
  • Inspiring collaboration & managing stakeholder: Inspire interdisciplinary collaboration and provide a level-one interface with all relevant stakeholders (Application- and Product-Management), especially with sales and marketing within the countries, to ensure brand consistency across all touchpoints along the value chain.
  • Empowering leadership style: Establish the team's structure, foster individual potential, assign resources, and address training requirements. Inspire the team to reach new heights and spark a new wave of attractiveness to our premium brand. Foster a collaborative, encouraging, trustful culture while providing clear guidance and support to encourage innovation and creativity.

About You:

  • Proven track record & experience in brand repositioning: You have excelled in comparable Marketing Brand managerial roles (+5 years' experience), where you have successfully worked in a premium segment and developed, implemented, and overseen a repositioning of a premium brand.
  • Completed bachelor's degree: You have completed a bachelor's degree in marketing, communication, business administration, or a related field.
  • Data-driven mindset & ability to adjust fast: Aligned to your data-driven approach to work and decision-making, including the capacity to evaluate metrics and KPI's, you modify plans as necessary in a fast-paced global environment.
  • Digital & operative marketing expertise & strategic thinking: With an emphasis on digital marketing channels, you contribute a wealth of expertise in cutting-edge marketing techniques and tools (Social Media and Content & Performance marketing). Develop a premium brand strategy, concentrate on it, and have a keen operational grasp to coordinate regional and international marketing initiatives.
  • Encouraging leadership & fostering team commitment: Developing and nurturing a diverse, global team fuels your passion. Your ability to influence and inspire others, combined with your hands-on mentality, help you lead and empower your team. Your valuable intercultural experience adds a unique dimension to your leadership capabilities.
  • Empowering communication & fluency English: You have exceptional communication and stakeholder engagement skills with the ability to inform, influence, and challenge confidently across all levels, bringing together interdisciplinary, decentralized, and remote teams into an outstanding success. You are fluent in English; German language skills are beneficial, and any other languages are a bonus and greatly appreciated.
  • Business trips welcome: You are excited to visit and foster team cohesion across all locations of the Zumtobel Lighting Marketing team, with approximately 30% travel commitment.

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