Global Motorsports Media Strategist

Vor 6 Tagen


Elsbethen, Salzburg, Österreich Red Bull Vollzeit
Job Overview

This is a unique opportunity to lead all aspects of media strategy for motorsports at Red Bull, driving content creation, programming, and communications tailored to the motorsports field.

About the Role

You will develop and drive differentiated and authentic content to engage new and existing audiences, grow brand awareness, and deepen brand attribution. Leveraging our sports marketing assets—Playgrounds, Athletes, and Events—you will create ownable, standout media experiences that inspire our consumers.

Duties and Responsibilities
  1. Develop and Implement Media Strategy: Define and lead the Motorsports Network strategy, aligning it closely with Red Bull's vision and goals. Oversee the development of key milestones for all projects, identifying and creating new story angles for existing projects and recurring content opportunities.
  2. Lead Cross-Functional Teams: Manage and motivate a talented team, including Communications Manager, Producers, Programming-, and Social Media Managers, guiding their efforts to achieve excellence across all tasks. Foster a growth-oriented environment, empowering each team member to reach their full potential and elevate their expertise.
  3. Create Differentiated Content: Develop new story angles, identify recurring content opportunities, and create ownable content formats across motorsports that engage new consumers, especially entry-point audiences. Utilize third-party consumer touchpoints, leveraging key media partners, series rights holders, event promoters, external validators, and creators to expand motorsports activation to new consumers.
Requirements
  • A strong track record of leading and managing cross-functional teams in the media field, with a focus on team growth and development.
  • Extensive experience in media strategy development, content creation, and programming within the sports industry.
  • A passion for motorsports and understanding of its global landscape, trends, and consumer base to create relevant and impactful content.
  • Experience working with global teams and serving as a key point of contact for countries, aligning on media strategy, and facilitating knowledge transfer.
Compensation

The estimated annual salary for this position is €26,671.20 (€2,229 x 12). However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.



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