Trade Marketing Manager
vor 1 Monat
Location
Date Published
Ref #
226
Work Type
Business Unit
Marketing
Position Description Our Story:
The a2 Milk Company, driven by science and a pioneering spirit, disrupted the dairy and infant milk formula industry.
Our vision is to create an A1-free world where dairy nourishes all people and our planet.
The a2 Milk Company seeks to achieve this through the naturally occurring a2 Milk difference and by bringing a more sustainable approach to dairy.
Your Impact:
Reporting to the Head of Trade Marketing - International and based at McMahons Point, NSW, you will be responsible for supporting to drive the Daigou business for the Chinese market by assisting with trade marketing activities for the direct channel.
You will manage advertising and marketing collateral, digital marketing, social media, and events from concept to completion.
More specifically, you will be involved in:
Brief, develop, and execute the communication plans and manage external agency partners throughout the process.
Oversee the development of assets for the channel, including marketing collateral, point-of-sale, promotional materials, and in-store activations.
Work collaboratively with the Legal, Corporate Marketing, and China CBEC teams to develop content, ensure alignment and compliance, optimise brand messaging, and drive business growth in the Daigou channel.
Plan, coordinate, and execute a diverse range of events, from concept development to on-site management, ensuring each event is on-brand and aligns with organizational goals.
Monitor Daigou brand performance and develop consumer insights through research tools and reporting.
Manage our social media accounts, including WeChat and Little Red Book, and collaborate with influencers for sponsored material.
Assist in managing the Daigou trade marketing budget.
What you will bring:
Minimum of 3 years marketing experience in a reputable Daigou-facing business is essential.
Exceptional verbal and written skills in both Mandarin and English is mandatory.
Demonstrated stakeholder management skills and the ability to work collaboratively and cross-functionally.
Strong presentation and communication skills.
IT proficiency including the MS Office Suite, Photoshop, and Illustrator with video editing highly regarded.
Knowledge of the media landscape of the Chinese media here in Australia.
Degree qualification in Marketing, Communications, Journalism, or related discipline.
What's in it for you:
Health & Wellbeing @ a2:
Gender neutral parental leave, offering 20 weeks at full pay with no minimum tenure requirement.
Superannuation paid for the full duration of parental leave (paid and unpaid leave).
Enhanced parental leave offerings (additional pay for birth of multiples, neo-natal paid leave, miscarriage leave).
Grandparents Leave.
Women's health leave and access to reproductive support services.
Global wellbeing day – bonus day off each year.
Flexibility @ a2:
Hybrid work policy (non-operational roles).
Remote 'work from anywhere'– up to 2 weeks a year.
Families @ a2 – access to resources and experts to support all stages of family life.
Reward & Recognition @ a2:
4 litres of fresh a2 milk weekly.
Access to our global reward and recognition platform which includes the largest employee discounts program in the world.
Opportunity to participate in community and sustainability initiatives.
Discover the incredible benefits we offer by visiting this link here.
We pride ourselves on embracing a workplace where every team member feels respected, and free to share their ideas.
Join us and be part of a team that celebrates diverse perspectives and promotes a supportive and collaborative environment.
Here, your unique contributions will be valued, and you will have the opportunity to thrive both personally and professionally.
#J-18808-Ljbffr
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